Success Case Study: Happy Skin Cosmetics - How a local make-up brand succeeded with skin-friendly ingredients
Many Filipino women avoid applying make-up, fearing the adverse effects of chemicals on their skin. The company successfully bridged this gap by launching a slew of make-up products with skin friendly-ingredients such as cherry blossom, Japanese tea leaf, shea butter, argan oil, and collagen.
Happy Skin was launched in 2013 by two young Filipino women - Jacqe Yuengtian-Gutierrez and Rissa Mananquil-Trillo. Happy Skin Cosmetics succeeded in the Philippines by offering skin-friendly make-up products that suit Filipino women's complexion and the local climate.
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