Success Case Study: GOOD THiNS - Addressing consumer demand for natural and healthy sharable snacks
Success Case Study: GOOD THiNS, is part of GlobalData’s Successes and Failures research. It examines the details and the reasons behind the success of Good THiNS in the US. It delivers the critical “what?”, “why?” and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products in the bakery & cereals market.
Good THiNS was launched in the US by Mondelēz in March 2016, with the intention of enticing consumers seeking moderate indulgences. These baked, natural savory crackers, have capitalized on the demand for healthier foods, natural ingredients, smaller portions, and products design for sharing.
Good THiNS succesful first year has led the launch to surpass well-established brands.
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