Success Case Study: Emily Crisps - Reinventing crisps for increasingly sophisticated consumers
Success Case Study: Emily Crisps, is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind Emily Crisps' success in the UK. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoiding potential risks.
Emily Crisps is a British snack brand founded in 2014 selling chips that are claimed to be high-end, natural, vegan-friendly, gluten-free, and free from added sugar, and to count as one of the five fruit and vegetable servings that the country's National Health Service recommends are eaten each day. This makes Emily Crisps appealing to increasingly health-conscious consumers. Its products' unique production process reduces oil absorption and helps maintain the nutrients, color, and taste of fruit and vegetables to give the snacks a healthier halo. Greater innovation with healthy ingredients like fruit and vegetables is essential to capitalize on demand for healthy snacks while also offering something novel for experiential consumers.
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