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The State of the Industry: Exploring the strategic issues, overarching trends, and future of the tourism industry as a whole

The State of the Industry: Exploring the strategic issues, overarching trends, and future of the tourism industry as a whole

The State of the Industry: Exploring the strategic issues, overarching trends, and future of the tourism industry as a whole

Summary

GlobalData's The State of the Industry, report explores the strategic issues and overarching trends impacting the industry, and the future of Tourism as a whole.

This report provides an insight into the strategic issues that are changing the face of Tourism, with a deep dive into the market trends and themes that are being seen as a result. The report provides a detailed analysis of the consumer sentiment that drives these trends, and predicts what will happen next. Actionable insights and real world examples are provided for each strategic issue.

Scope

  • According to GlobalData’s consumer survey Q4-2017, those who say they are going on more 'destination-felxible' trips (such as sun and beach, wellness, and multi-stop trips) are more likely to reconsider destinations based on perceived risk. Over half all of all 'flexible' travelers agree.
  • 72% of those likely to book a city break would also consider booking peer to peer accommodation, according to GlobalData's consumer survey Q4-16, adding to the impact of overtourism in key city hotspots.
Reasons to buy
  • Uncover the four strategic issues driving all change within the Tourism industry.
  • Learn how to capitalize on key trends like overtourism, technological evolution, and niche tourism.
  • Understand the consumer behaviors underpinning the future of the industry.


1. Overview
2. Industry Drivers
Strategic issues
Consumer drivers
3. Market Trends and Themes
Low cost carrier evolution
Emerging market growth
Fear and risk
Overtourism
Technological evolution
Niche tourism
Trends and themes in action
4. Forecasts and Opportunities
5. Appendix
References
Terminology and definitions
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