AT&T’s Sports Sponsorship Strategy and the Impact of COVID-19
Summary
Detailed profile of AT&T's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
Scope
- Detailed examination of AT&T's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.
- Detailed profile of AT&T's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
- 1. Key Information & Background
- 1.1 Key information & background
- 1.2 AT&T Coverage map
- 2. Sponsorship Overview
- 3. Biggest Deals & Activations
- 3.1 National College Athletic Association (NCAA)
- 3.2 National Basketball Association (NBA)
- 4. Strategy Breakdown
- 4.1 Sponsorship spend by sport
- 4.2 Top 10 active deals by annual value
- 4.3 Partnership length
- 5. COVID-19 impact
- 5.1 AT&T posts drop in underlying earnings as TV market hit by Covid-19 restrictions
- 5.2 AT&T to remain active in the market as it seeks to promote new products
- 6. Appendix
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