AT&T’s Sports Sponsorship Strategy and the Impact of COVID-19

AT&T’s Sports Sponsorship Strategy and the Impact of COVID-19

Summary

Detailed profile of AT&T's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Scope

  • Detailed examination of AT&T's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.
Reasons to Buy
  • Detailed profile of AT&T's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy


1. Key Information & Background
1.1 Key information & background
1.2 AT&T Coverage map
2. Sponsorship Overview
3. Biggest Deals & Activations
3.1 National College Athletic Association (NCAA)
3.2 National Basketball Association (NBA)
4. Strategy Breakdown
4.1 Sponsorship spend by sport
4.2 Top 10 active deals by annual value
4.3 Partnership length
5. COVID-19 impact
5.1 AT&T posts drop in underlying earnings as TV market hit by Covid-19 restrictions
5.2 AT&T to remain active in the market as it seeks to promote new products
6. Appendix

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