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Spain (Mainland) Beer and Cider Market Insights 2017

Spain (Mainland) Beer and Cider Market Insights 2017

Summary

GlobalData’s Spain (Mainland) Beer and Cider Market Insights 2017 report provides a complete overview of the Spain beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the Spain beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Spain beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Executive Summary
    • A positive year as the economy continued to recover
  • Market Context
    • Uncertainty surrounding multiple government elections, however warm weather and increased tourism boosted consumption
    • Positive growth forecast for the All Commercial Beverages market
      • Table Spain (Mainland) All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Volume increased once again across the Alcoholic Drinks market
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • Beer represented the largest share of liters of pure alcohol thanks to its dominance over the Alcoholic Drinks market
      • Table Alcoholic Beverages Litres of Pure Alcohol (LPA) Volume & Growth by Category, 2015-16
    • Beer continued to dominate Alcoholic Drinks sales as Cider brands edged onto the market
    • The leading mainstream segment posted negative growth in contrast to the increased demand witnessed in the premium and superpremium segments
    • Lager remained the leading segment, the small beer mixes segment enjoyed continued strong growth
    • The no and low alcohol strength segments posted negative growth as the small strong Beer strength segment flourished
    • The no alcohol strength segment posted negative growth as sporting events drove growth within the key lager type segment
    • Growth for flavored volumes driven by key lemon flavor
    • The small Cider market was led by the premium price and regular strength segments
    • Apple was the predominant flavor
  • Brands and Private Label
    • Premium brands prospered at the expense of mainstream brand leaders
    • Amstel Radler (La Zaragozana) maintained its hold over the Beer Mixes segment, enjoying impressive growth at the expense of its immediate competitors
    • San Miguel 0.0% (Mahou-San Miguel) continued to dominate the no alcohol segment in spite of its reduced demand
    • Amstel (Heineken Espana) retained firm hold over International volumes
    • There was little movement in leading brand profiles
    • Beer Private Label Penetration
    • Other Private Label brands made up the discount price segment
    • Kopparberg (Kopparberg) was the sole brand in the Flavored Cider segment
    • El Gaitero (Valle, Ballina y Fernandez) dominated the regular strength segment
    • Strongbow (Heineken) narrowly outpaced international brand competitor, Kopparberg (Kopparberg) to achieve market dominance
    • El Gaitero (Valle, Ballina y Fernadez) was the leading brand across the Cider market
    • Cider Private Label Penetration
  • Market Share by Brewer
    • Mahou-San Miguel and Heineken Espana retained hold over the Beer market
    • Growth for Grupo Damm, Hijos De Rivera SA and La Zaragozana in 2016
    • Valle, Ballina y Fernandez led the way for the Cider market
    • Envasados Eva, Sidra Trabanco and Sidra Menendez all claimed similar shares of the Cider market
  • Packaging Trends
    • Single serve formats remained key
    • Limited segmentation in packaging profile of the small Cider market
  • Channel and Pricing Trends
    • Value grew ahead of volume
    • Beer Price Segment by Volume
    • Overall average price rose slightly, driven by price increases in off-premise channels
    • Off-premise channels remained marginally more important in terms of volume, but on-premise channels held the lions share of market value
    • On-premise the leading channel across value and volume
    • Cider Price Segment by Volume
    • On-premise remained the leading channel
  • Marketing and Innovation
    • Sports remained a key marketing opportunity for Beer brands
    • Premiumization trend seen in the release of new brands
  • Outlook
    • A positive outlook for 2017
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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