South Africa Baby Food, 2021

South Africa Baby Food, 2021

Summary

“South Africa Baby Food, 2021” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the South Africa market.

The number of live births has generally been falling over the past decade, but the period 2017-2020 saw small increases, providing a limited boost to the sector at a time of economic difficulty.Retail sales stood at R5.3 billion (US$320 million) in 2020, up 33% on 2014. The sector remained vibrant up to 2016, despite a poor economic climate, but has recently been adversely affected by the increasingly severe economic downturn. However, the sector has expanded marginally in real terms over this period, despite the significant drop in sales in 2020 due to the outbreak of COVID-19. The sector is expected to have contracted by at least 4% in value and 3% in volume in 2020, due to the pandemic. While sales should begin to grow again in 2021, they are not likely to reach 2019 levels again until 2022.Baby food is distributed through a variety of outlets in South Africa and there are no restrictions on its sale. Supermarkets are the main source of supply, accounting for over half of value sales, while hypermarkets are growing in importance

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• The annual number of live births has been around one million since 2015
• The baby milks category is expected to grow at a CAGR of 5.7% by value during 2020-2026
• The rising popularity of later-stage milks has reduced the share held by first-stage milks, but these still make up nearly 40% of value
• The vast majority of imports of milks and cereals now originate from Germany, the Netherlands, and France, in terms of value

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.