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Smoking Tobacco in Sweden, 2016

Smoking Tobacco in Sweden, 2016


Smoking Tobacco in Sweden, 2016 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Swedish market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects and forecasts for sales and consumption to 2025.

The overall market for tobacco products fluctuated in recent years in large part because of the impact of fiscal and regulatory policies on tobacco use.

Consumption of smoking tobacco has contracted considerably over the past two decades. From a position of comparative stability during the early 1990s, the market declined steadily from 1996 until 2003 before recovering by 2005. However, this was followed by substantial contraction following a series of tax increases between 2005 and 2008. This culminated in a massive drop in demand in 2008.


  • Smoking tobacco accounted for only 1.2% of overall tobacco sales.
  • Snus has a dominant position.
  • A tax change in 2013 led to a further major drop in sales in 2014.
  • Annual sales in 2014 were down 82.9% compared to 1990 levels.
  • The reason for the dramatic decline in sales can be traced to a 60% hike in excise duty at the beginning of 2008, which appeared to push Swedish and visiting smokers towards other products.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

01 Introduction
02 Market context
03 Market size and structure
04 Production and trade
05 Taxation and retail prices
06 Manufacturers and brands
07 The smoking population
08 Operating constraints
09 Distribution
10 Prospects and forecasts
11 Appendix

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