Smokeless Tobacco in Sweden, 2019

Smokeless Tobacco in Sweden, 2019

Smokeless Tobacco in Sweden, 2019


Smokeless Tobacco in Sweden, 2019 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Swedish tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.

Smokeless tobacco products have slightly increased in popularity (sales and consumption) since 2008 with Snus being the largest sector.

Swedish Match is the leading manufacturer, although its share has been declining over the past decade due to increasing competition. Smokeless tobacco consumption is forecast to be over 5% higher in 2028 than in 2018.


  • Per capita consumption of smokeless tobacco has fluctuated between 600 and 700 grams per year between 2008-2018
  • Snus is the most popular smokeless tobacco format
  • Denmark was the biggest importer of Swedish snuff in 2019, accounting for over 90% of volumes
  • Males are the key demographic for smokeless tobacco in Sweden but seen a decline from both genders in 2016
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Table of Contents
Executive summary
Market context
Tobacco products market (%), 2008 and 2018
Tobacco products market (tons), 2008-2018
Market size and structure
Consumption of smokeless tobacco (tons) 2008-2018
Per capita consumption trends (grams per year) 2008-2018
Market segmentation (tons) 2008-2018
Consumption of snus (tons) 2008-2018
Consumption of snus (cans), 2008-2018
Breakdown of the snus market by type (volume), 2008-2018
Consumption of chewing tobacco, 2008-2018
Production and trade
Smokeless tobacco: production volumes (tons), 2005-2015
Smokeless tobacco: import volumes (tons), 2008-2018
Imports of snuff by country of origin (tons) 2018
Smokeless tobacco: imports by country of origin (tons), 2008-2018
Smokeless tobacco: imports by country of origin (Euros), 2008-2018
Smokeless tobacco: exports volume (tons) 2008- 2018
Exports by country of destination (%), 2018
Smokeless tobacco: exports by country of destination (tons), 2008-2018
Taxation and retail prices
Excise tax rates (krona per kilogram), 2006-2019
Snus retail prices, main brands, June 2016 and 2017
Manufacturers and brands
Snus: manufacturer shares (%), 2008-2018
Snus: historic manufacturer shares by volume and value, April/May 2009-2012
Snus: brand shares (%) 2001-2010
Snus: brand shares in the low-price sector (%), 2011 and 2012
Company profiles: Swedish Match
Regular snus usership by age and gender, using daily (%), 2007-2016
Occasional snus usership by age and gender, less than daily use (%), 2011-2016
Prevalence of daily snus use by region and gender, average (%), 2013-2016
Total snus usership by gender (%), 2006-2016
Operating constraints
Smokeless tobacco product sales have been a point of disagreement between Sweden and the EU
Health warnings and labeling requirements
Prospects and forecasts
Smokeless tobacco consumption (tons), 2018- 2028
Per capita consumption (grams per year), 2018- 2028
Additional data tables
Summary of methodology
About GlobalData

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