Smokeless Tobacco in Sweden, 2018, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Swedish tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2027.
Smokeless tobacco, essentially snus, was the largest tobacco category in Sweden in 2017. Sweden is currently the only EU market where snus can be legally sold. Snus and other smokeless tobacco products are subject to a specific excise duty and value added tax. Excise taxes in the country are based on weight, with the current excise tax rate, effective from January 1, 2018, standing at Skr442 per kg.
The market for smokeless tobacco, essentially snus, is substantial, although tax rises since 2006 have distorted the market.
The majority of smokeless tobacco is imported, 98% enters from Denmark, and imports stood at 214.4 tons in 2016.
Swedish Match is the leading manufacturer.
Trade reports suggest that there are more than one million regular snus users in Sweden.
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The differing growth rates in regional product sales drive fundamental shifts in the market.
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