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Smokeless Tobacco in Sweden, 2018

Smokeless Tobacco in Sweden, 2018


Smokeless Tobacco in Sweden, 2018, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Swedish tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2027.

Smokeless tobacco, essentially snus, was the largest tobacco category in Sweden in 2017. Sweden is currently the only EU market where snus can be legally sold. Snus and other smokeless tobacco products are subject to a specific excise duty and value added tax. Excise taxes in the country are based on weight, with the current excise tax rate, effective from January 1, 2018, standing at Skr442 per kg.


  • The market for smokeless tobacco, essentially snus, is substantial, although tax rises since 2006 have distorted the market.
  • The majority of smokeless tobacco is imported, 98% enters from Denmark, and imports stood at 214.4 tons in 2016.
  • Swedish Match is the leading manufacturer.
  • Trade reports suggest that there are more than one million regular snus users in Sweden.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Executive summary
Market context
Tobacco products market, %, 2007 & 2017
Tobacco products market, tons, 2007-2017
Market size and structure
Smokeless tobacco consumption, tons, 2007-2017
Per capita consumption, grams per year, 2007-2017
Smokeless tobacco: market segmentation, tons, 2007-2017
Consumption of snus, 2007-2017
Consumption of snus (cans), 2011-2016
Breakdown of the snus market by type, volume, %, 2007-2016
Consumption of chewing tobacco, tons, 2007-2017
Production and trade
Production volumes, 2005-2015
Imports volume, tons, 2006-2016
Imports by country of origin, tons, %, 2016
Imports by country of origin, volume, tons 2006-2016
Imports by country of origin, value, €’000, 2006-2016
Exports volume, tons, 2006-2016
Exports by country of destination, top countries, volume, %, 2016
Exports by country of destination, volume, tons, 2006-2016
Smokeless tobacco: exports by country of destination, value, €’000, 2006-2016
Taxation and retail prices
Excise tax rates, Skr per kg, 2006-2018
Snus retail prices, main brands, June, 2016 & 2017
Manufacturers and brands
Snus: manufacturer shares, volume, %, 2008-2016
Snus: manufacturer shares by volume & value, April/May 2009-2012
Snus: premium & value-for-money manufacturer shares, %, 2016
Manufacturer market shares (low price segment), 2011-2016
Manufacturer market shares (premium segment), 2014-2016
Snus: brand shares, volume, %, 2001-2010
Brand shares (low price segment), volume, %, 2011 & 2012
Regular snus usership by age & gender, using daily, %, 2007-2016
Occasional snus usership by age & gender, % using snus less than daily 2011 & 2014
Prevalence of daily snus use by region & gender, average,%, 2013-2016
Total snus usership by gender, 2006-2016
Operating Constraints
Health warnings and labeling requirements
Prospects and forecasts
Smokeless tobacco consumption, tons, 2017- 2027
Per capita consumption, grams per year, 2017-2027

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