Smokeless Tobacco in Italy, 2020

Smokeless Tobacco in Italy, 2020


Smokeless Tobacco in Italy, 2020 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the tobacco market in Italy. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.

The Italian tobacco product market is large, at 72,097 tons in 2019, and is dominated by sales of manufactured cigarettes. Chewing tobacco increasingly dominates with 80.5% of volumes in 2019. Dry or nasal snuff is believed to account for a reduced 19.5% of sales. As of March 2019, snuff attracted an ad valorem excise duty of 56.5%. VAT is also levied to give a total tax incidence of 76.5%.


  • Other tobacco products, notably chewing tobacco and snuff, hold a negligible share of sales with the equivalent of just 33 tons in 2019. However, consumption has more than doubled since 2009.
  • Belgium/Luxembourg is the largest source of imports for Italy, accounting for 77% of the market.
  • A number of companies active globally in the smokeless tobacco market compete in Italy. Pöschl is especially important with its range of snuff products handled locally by a leading independent distributor: International Tobacco Agency.
  • A report from the Global Youth Tobacco Survey in 2018 put smokeless use higher amongst those aged 13-15. Current users were put at 1.6% while those who have ever tried the product were 3.4%.
Reasons to Buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Market context
Market size and structure
Production and trade
Taxation and retail prices
Manufacturers and brands
Prospects and forecasts
Operating Constraints

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