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Smokeless Tobacco in Italy, 2019

Smokeless Tobacco in Italy, 2019


Smokeless Tobacco in Italy, 2019, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.

The Italian tobacco product market is large, at 74,000 tons in 2018, and is dominated by sales of manufactured cigarettes. Volume sales of manufactured cigarettes reached 67,900 tons in 2018, equivalent to 91.8% of the total market.


  • Belgium is the main source of smokeless tobacco. It accounted for 74.1% of volumes in 2017 with the remaining 25.9% entering from Germany.
  • Chewing tobacco increasingly dominated with 75.9% of volumes in 2018. Dry or nasal snuff is believed to account for a reduced 24.1% of sales.
  • As of June 2018, snuff attracted an ad valorem excise duty of 56%.
  • Pöschl is especially important with its range of snuff products handled locally by a leading independent distributor: International Tobacco Agency.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Executive Summary
Market context
Tobacco products market, 2008 & 2018
Tobacco products market, tons, 2008-2018
Market size and structure
Smokeless tobacco consumption, tons, 2008-2018
Smokeless tobacco: market segmentation, tons, 2008-2018
Smokeless sales by segment, tons, 2008-2018
Production and trade
Production and exports: Italy produce smokeless tobacco
Imports of smokeless tobacco, tons, 2007-2017
Imports by country of origin, % tons, 2017
Smokeless tobacco: imports by country of origin, volume, 2007-2017
Imports by country of origin, % value, 2017
Smokeless tobacco: imports by country of origin, value, €000, 2007-2017
Taxation and retail prices
Tax incidence by product, July 2018
Smokeless tobacco: retail prices, February 2019
Manufacturers and brands
Smoking v smokeless tobacco usership comparison by gender, %, 2017
Operating Constraints
Health warnings and labeling requirements
Prospects and forecasts
Market forecasts, tons, 2018-2028
Per capita consumption, grams per person, 2018-2028

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