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Smokeless Tobacco in Italy, 2017

Smokeless Tobacco in Italy, 2017

Summary

Smokeless Tobacco in Italy, 2017 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

There is no tradition in Italy of using smokeless tobacco products, although a mini resurgence in sales has occurred in recent years with volumes doubling between 2007 and 2016 as demand for chewing tobacco has expanded. Smokeless tobacco use is reported to be very low at less than 1%, but the prospects for the Italian market are for growth over the coming decade.

Scope

  • A number of companies active globally in the smokeless tobacco market compete in Italy.
  • Pöschl is especially important with its range of snuff products.
  • Smokeless tobacco use is reported to be very low at less than 1%.
  • Trade reports suggest that usership has stabilized in recent years, although there has been a fall in use among males and a rise in use among females.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.


1. Introduction
1.1. Executive Summary
1.2. Definitions
2. Market Context
2.1. Market context: Smokeless tobacco accounts for only 0.03% of Italy’s Tobacco market
2.2. Market context: Smoking tobacco grows as rising prices impact upon cigarette sales
3. Market Size and Structure
3.1. Market Volume: Smokeless Tobacco sales have more than doubled in the past decade and stood at 24 tons in 2016
3.2. Per capita Consumption: Per capita consumption doubled during the 2005-2016 period
3.3. Market Segmentation: Chewing tobacco grew its share of the market to account for 63.3% of sales in 2016
4. Production and Trade
4.1. Production & Exports: Italy does not currently produce Smokeless Tobacco or any related products
4.2. Imports: Imports stood at 21.8 tons in 2015, down on 2014, but ahead on earlieryears
4.3. Imports: Belgium has recently overtaken Germany to become the most important supplier of smokeless tobacco
4.4. Imports: Belgium has been the most important supplier of Smokeless Tobacco to the Italian market since 2012 in volume terms
4.5. Imports: Germany imported 51.9% of Smokeless Tobacco by value in 2015
4.6. Imports: Germany is responsible for over half of Smokeless Tobacco imports by value
5. Taxation & Retail Prices
5.1. Taxation: Snuff and chewing tobacco attract a comparatively moderate level of tax, at 42.8%
5.2. Retail Prices: The Italian market is dominated by chewing tobacco brands
6. Manufacturers and Brands
6.1. Manufacturers: Pöschl holds nearly 100% of the Italian Snuff market
7. Usership
7.1. Usership: Smokeless tobacco use is very low
8. Operating Constraints
8.1. Operating Constraints: Sales of snus are illegal in Italy
8.2. Health warnings and labelling requirements: Since 2016, Smokeless Tobacco products are subject to new warning regulations
9. Prospects & Forecasts
9.1. Prospects and Forecasts: Smokeless tobacco volumes are set for overall increase in the coming decade, boosted by chewing tobacco sales
9.2. Prospects and Forecasts: Over 2015-2025 per capita consumption will remain largely stable and end 2025 at 0.38g per person
10. Appendix
10.1. Additional data tables
10.2. Methodology
10.3. About GlobalData
10.4. Disclaimer
10.5. Contact Us
List of Tables
Table 1: Tobacco Products Market, Tons, 2005-2016
Table 2: Smokeless Tobacco: Market Segmentation, Tons, 2005-2016
Table 3: Smokeless Sales by Segment, Tons, 2007-2016
Table 4: Smokeless Tobacco: Imports by Country of Origin, Volume, 2007-2015
Table 5: Smokeless Tobacco: Imports by Country of Origin, Value, €000, 2007-2015
Table 6: Tax Incidence by Product, July 2016
Table 7: Smokeless Tobacco: Retail Prices, November 2016
Table 8: Smoking v Smokeless Tobacco Usership Comparison by Gender, %, 2014
Table 9: Operating Constraints
Table 10: Health warnings and labeling requirements
Table 11: Per Capita Consumption, Grams Per Person, 2015-2025
Table 12: Smokeless Tobacco Products Market, Tons, 1990-2016
Table 13: Smokeless Tobacco Products Market, Tons, 1990-2016, Index 1990=100.
Table 14: Smokeless Tobacco Products Market, Tons, 1990-2016, % Breakdown
Table 15: Consumption of Smokeless Tobacco, Tons, 1990-2016
Table 16: Per Capita Consumption of Smokeless Tobacco, Tons, 1990-2016
Table 17: Imports of Smokeless Tobacco, Tons, 2003-2015
Table 18: Imports of Smokeless Tobacco by Country of Origin, Volume, Tons, 2004-2015, % Breakdown
Table 19: Imports of Smokeless Tobacco by Country of Origin, Volume, Tons, 2004-2015
Table 20: Imports of Smokeless Tobacco by Country of Origin, Value, € 000, 2004-2015, % Breakdown
Table 21: Imports of Smokeless Tobacco by Country of Origin, Value, € 000, 2004-2015
Table 22: Smokeless Tobacco Consumption Forecast, 2015-2025
List of Figures
Figure 1: Executive summary (1)
Figure 2: Executive summary (2)
Figure 3: Tobacco Products Market, 2005 & 2015
Figure 4: Smokeless Tobacco Consumption, Tons, 2005-2016
Figure 5: Production and Exports: Italy produce Smokeless Tobacco
Figure 6: Imports of Smokeless Tobacco, Tons, 2005-2015
Figure 7: Imports by Country of Origin, % Tons, 2015
Figure 8: Imports by Country of Origin, % Value, 2015
Figure 9: Market Forecasts, Tons, 2015-2025
Figure 10: Methodology
Figure 11: Global Data at a glance

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