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Smokeless Tobacco in India, 2017

Smokeless Tobacco in India, 2017


Smokeless Tobacco in India, 2017 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Indian market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

There is a large market for smokeless tobacco products in India due to the country’s large population, the wide variety of ways in which this type of tobacco is used, and its artisanal production base. Smokeless tobacco faces stiff competition from other tobacco products, particularly bidis, which has grown in recent years. With regulatory pressures on the use of smokeless tobacco growing, the market is set to decline in next years.


  • As a percentage of total tobacco use, smokeless had fallen to second place in 2015 with 38% of total tobacco consumption.
  • Due to a growing number of national and state bans on the sale of smokeless tobacco, demand has recently contracted sharply, with per capita consumption also declining since 2012.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

1. Introduction
1.1. Executive Summary
1.2. Definitions
2. Market Context
2.1. Market context: The market for tobacco products in India has been dominated by Bidis, closely followed by Smokeless tobacco
3. Market Size and Structure
3.1. Market Volume: Sales of Smokeless Tobacco have suffered a sharp decline since 2012
3.2. Market Volume: Per capita consumption of smokeless tobacco has fallen by nearly 50% over the past decade although still remains high at 106.6g per person in 2016
3.3. Market Value: In 2009/10, the overall expenditure on Smokeless Tobacco in India was higher than Bidi but lower than Cigarette
4. Production and Trade
4.1. Production: Recent production data is not available
4.2. Production: In 2008/2009, Bidi registered a high growth with 44.4% of total production
4.3. Imports: Imports of Chewing Tobacco remained marginal in India
4.4. Exports: Chewing tobacco witnessed strong growth in production and exports until 2011
4.5. Exports: Exports/re-exports of Chewing Tobacco reach a new high in 2015
4.6. Exports: Exports/re-exports of Chewing Tobacco reach a new high in 2013
4.7. Exports: Exports of Chewing Tobacco to the UAE decreased 29.5% in 2013 in comparison with the previous year
4.8. Exports: The UAE was the leading export of Chewing Tobacco market in value terms in 2013
4.9. Exports: China is the top destination for Indian Snuff products, receiving over third of total volumes in 2013
4.10. Exports: China has retained first place in the list of export countries for Snuff products from India since 2004
5. Taxation & Retail Prices
5.1. Taxation: Different states in India apply particular taxes to the Tobacco products
5.2. Retail Prices: Smokeless Tobacco products are relatively cheap compared to other tobacco products available in India
6. Manufacturers and Brands
6.1. Manufacturer & Brands: Latest data show that Dholakia dominated the market regional variations exist
7. Usership
7.1. Usership: Gender usage gap is much smaller in Only Smokeless Tobacco than in other categories
7.2. Usership: Older males, especially those aged 60 and over, have the highest use of snuff
7.3. Usership: The highest rate of Chewing Tobacco among men is found in Uttar Pradesh, with the lowest in Gujarat
8. Operating Constraints
8.1. Operating Constraints: In 2005, smokeless tobacco packs are required to feature pictorial and written warnings
8.2. Advertising restrictions: ‘Indirect’ advertisement has been regulated in India since 2005
8.3. Health warnings and labelling requirements: Tobacco and nicotine are prohibited as ingredients in any food product
8.4. Other Restrictions: Restaurants with more than 30 seats are smoke-free areas in India
9. Prospects & Forecasts
9.1. Prospects and Forecasts: Smokeless tobacco consumption is forecast to nearly halve over the coming decade to 82,275 tons in 2025
9.2. Prospects and Forecasts: Per capita consumption is forecast to drop to 59g per person in 2025
10. Appendix
10.1. Additional data tables
10.2. Methodology
10.3. About GlobalData
10.4. Disclaimer
10.5. Contact Us
List of Tables
Table 1: Tobacco Market Breakdown, 2015
Table 2: Average Tobacco Expenditure on Last Purchase, RS per Purchase 2009/10
Table 3: Tobacco Production in India, Million Kg, 2008/2009
Table 4: Non-Cigarette Tobacco Production, Tons, 2008/09
Table 5: Imports of Chewing Tobacco, Tons, 2004-2008
Table 6: Exports/Re-Exports of Chewing Tobacco & Snuff, Tons & Rs Million, 2001-2013
Table 7: Exports/Re-Exports of Chewing Tobacco, Tons & USD Million, 2003-2015
Table 8: Exports of Chewing Tobacco by Country of Destination, Tons, 2004-2013
Table 9: Exports of Chewing Tobacco by Country of Destination, Value (Rs Million), 2004-2013
Table 10: Exports of Snuff by Country of Destination, % Volume, 2004-2013
Table 11: Other tobacco: Countervailing duties (November 2016)
Table 12: Tobacco Use by Gender, %, 2010
Table 13: Use of Chewing Tobacco & Snuff in Selected Indian states, by Gender, %, 2011-2012
Table 14: Operating Constraints
Table 15: Advertising restrictions
Table 16: Health warnings and labeling requirements
Table 17: Other restrictions
Table 18: Consumption of Smokeless Tobacco, Tons & Grams Per Capita, 2004-2015
Table 19: Exports of Chewing Tobacco by Country of Destination, % Volume, 2004-2013
Table 20: Exports of Chewing Tobacco by Country of Destination, % Value, 2004-2013
Table 21: Exports of snuff by Country of Destination, % Volume, 2004-2013
Table 22: Market Forecasts, 2015-2025
List of Figures
Figure 1: Executive summary (1) 6
Figure 2: Executive summary (2) 7
Figure 3: Consumption of Smokeless Tobacco, Tons, 2005-2016 10
Figure 4: Per Capita Consumption, Grams/Year, 2005-2016 11
Figure 5: Exports of Chewing Tobacco by Country of Destination, % Volume, 2013 18
Figure 6: Exports of Snuff by Country of Destination, Top Countries, % Volume, 2013 21
Figure 7: Use of Snuff (1) by Age Group, %, 2011-2012 27
Figure 8: Use of Chewing Tobacco(1) by Age Group, %, 2011-2012 27
Figure 9: Smokeless Tobacco Consumption, Tons, 2015-2025 33
Figure 10: Per Capita Consumption, Grams Per Year, 2015-2025 34
Figure 11: Methodology 40
Figure 12: Global Data at a glance 42

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