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Service Station Retailing in Portugal 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

  • Service station competitor overview
  • Service station market overview
    • Galp accounts for more than a quarter of service stations in Portugal
    • Three of the top four lost market share over the last five years as smaller retailers increased their shares by investing in services
    • All motorway sites in Portugal are operated by the top four retailers
    • Competitor ranking in 2015 compared to 2016
  • Market Size – Galp
    • Table Galp's universo payment card offers discounts up to 16 cents per litre
  • Market Size – Repsol
    • Table Repsol's partnership with Supercor offers motorists a 6 cent per litre discount on fuel
  • Market Size – BP
    • Table BP has a partnership with ACP in Portugal offering a fuel discount of up to 9 cent per litre
  • Market Size – Cepsa
    • Table The Cepsa Volto card allows motorists to collect points and earn rewards
  • Service station shop network
    • Table Service station shop network
    • Service station shop sites declined in 2016 as retailers streamlined their networks closing low fuel volume sites
    • Over a third of service station shops in Portugal are owned by independent fuel retailers
  • Service station shops– Galp
    • Table Galp operates its shop facilities under the Tangerina brand at its service stations in Portugal
  • Service station shops– Repsol
    • Table Repsol's Sprint stores offer a range of fresh bakery products such as bread, pastries and sandwiches
  • Service station shops– BP
    • Table BP operates its shop facilities in Portugal under a number of different brands
  • Service station shops– Cepsa
    • Table Cepsa operates its service station shop facilities in Portugal under the Depasso brand
  • Service station car wash network
    • Table Service station car wash network
    • The top four fuel retailers in Portugal account for 62.0% of wash installations
  • Service station car wash– Galp
    • Table Galp sites with a car wash and network penetration
  • Service station car wash – Repsol
    • Table Repsol sites with a car wash and network penetration
  • Service station car wash – Cepsa
    • Table Cepsa sites with a car wash and network penetration
  • Service station car wash – BP
    • Table BP sites with a car wash and network penetration
    • Car washes marginally rose in 2016 as BP and Repsol invested in wash facilities at the forecourt
    • Service station market overview
    • The number of service stations in Portugal continued to grow in 2016 as independent retailers expanded their networks
    • Vehicle parc in Portugal marginally declined in 2016
    • Total fuel volumes in Portugal rose 2.6% in 2016 as disposable income levels rose allowing for increased vehicle use
    • Fuel volumes will decline towards 2022 as vehicle parc levels fall over this period
    • Diesel accounted for 66.6% of fuel value in Portugal in 2016
    • Average fuel prices continued to rise as wholesale fuel costs increased in 2016
    • The number of motorway sites in Portugal have only marginally risen since 2012
    • Repsol is the only retailer to use an unmanned site in Portugal
  • Appendix
  • Methodology

Service Station Retailing in Portugal 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Summary

Total fuel consumption in Portugal increased by 2.6% in 2016 compared to the previous year. Volume sales of petrol increased in 2016 by 7.4% to 1,427 Million liters. Diesel consumption, increased by 0.5% about 3,331 Million liters. Fuel prices continued to rise in Portugal, the price of petrol in 2016 rose by 1.8%, and diesel prices grew by 9.0%. In Portugal fuel consumption is expected to decline 12.3% towards 2022 as motorists invest in increasingly fuel efficient and alternative fuel vehicles over this period.

As of 2016, 67.9% of service stations in Portugal featured a shop. The total number of service stations with a shop rose by 2.9% to 1,924 sites. The top four fuel retailers in Portugal accounted for 60.5% of the number of service station shops in the country. Galp is the leading player in the service station shop market, with 47.2% of its 720 sites featuring a shop. 17.7% of all service station sites with a shop are Galp branded.

38.5% of service stations in Portugal feature a car wash. The total number of service stations with a car wash in Portugal rose by 3.4% to 1,089 sites as retailers invested in these facilities. Galp has the largest number of service stations with a car wash in the country, at 202 sites, amounting to 18.6% of the national network. Of the top four players, BP, Repsol and Cepsa increased the number of sites with a car wash in their networks in 2016. The top four fuel retailers in Portugal account for 43.7% of service stations with a car wash in the country.

The total number of service stations in Portugal rose by 0.9% to 2,832 sites in 2016. Galp has the largest service station network, at 720 sites, amounting to 25.4% of the national network. In 2016, two of the top four fuel retailers, divested their service station networks the top four fuel retailers -Galp, BP, Repsol and Cepsa accounted for 64.5% of service stations in Portugal in 2016.

The report Service Station Retailing in Portugal 2017 provides an executive-level overview of the Portuguese service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from our service station retail databases. It provides: National Fuel Volumes (2012 to 2022e) and Values. Breakdown of the top five fuel retailers shop, car wash, company owned, motorway and unmanned sites. Company Fuel Volumes, Values and Market Shares. Major competitor analysis by country.

Companies mentioned in this report: Galp, Repsol, BP, Cepsa.

Scope

  • Total fuel consumption in Portugal increased by 2.6% in 2016 compared to the previous year.
  • Galp has the largest service station network, at 720 sites, amounting to 25.4% of the national network.
  • The top four fuel retailers in Portugal accounted for 60.5% of the number of service station shops in the country.
  • The total number of service stations with a car wash in Portugal rose by 3.4% to 1,089 sites as retailers invested in these facilities.
Reasons to buy
  • Identify who are the top four players in Portugal and how many fuel outlets, motorway & unmanned sites, shops & car wash they have.
  • Plan effect market strategies by uncovering market share and average fuel throughput per site of the top four players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as incresing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, promotions, partnerships and suppliers used.


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