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Service Station Retailing in Italy 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Service Station Retailing in Italy 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Summary

The report Service Station Retailing in Italy 2017, provides an executive-level overview of the Italian service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from GlobalData’s service station retail databases. It provides: National Fuel Volumes (2012 to 2022e) and Values. Breakdown of the top five fuel retailers shop, car wash, company owned motorway and unmanned sites.

Agip (Eni) has the largest service station network, at 4,396 sites, amounting to 22.8% of the national network. In 2016, three of the top five fuel retailers, divested service stations from their networks The top five fuel retailers -Agip (Eni), Q8, Esso, TotalERG and API (API-IP) accounted for 89.0% of service stations in Italy in 2016.

As of 2016, 38.0% of service stations in Italy featured a shop. The total number of service stations with a shop decreased by 3.2% about 7,313 sites. The top five fuel retailers in Italy accounted for 92.5% of the number of service station shops in the country. Agip (Eni) is the leading player in the service station shop market, with 96.8% of its 4,396 sites featuring a shop. 58.2% of all service station sites with a shop are Agip (Eni) branded.

Total number of service stations with a car wash in Italy decreased by 2.4% about 3,141 sites. API (API-IP) has the largest number of service stations with a car wash in the country, at 1,008 sites, amounting to 32.1% of the national network. Of the top five players, Q8 was the only top five retailers that increased the number of sites with a car wash in its network in 2016.

Companies mentioned in this report: Eni, TotalERG, API, Esso, Tamoil.

Scope

  • Total fuel consumption in Italy decreased by 0.5% in 2016 compared to the previous year.
  • The top five fuel retailers -Agip (Eni), Q8, Esso, TotalERG and API (API-IP) accounted for 89.0% of service stations in Italy in 2016.
  • The total number of service stations with a shop decreased by 3.2% to 7,313 sites. The total number of service stations with a car wash in Italy decreased by 2.4% to 3,141 sites.
Reasons to buy
  • Identify who are the top five players in Italy and how many fuel outlets, motorway & unmanned sites, shops & car wash they have.
  • Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as incresing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, promotions, partnerships and suppliers used.


  • Service station competitor overview
  • Service station market overview
    • The top five fuel retailers account for 89.0% of the Italian market
    • Q8 became the second largest fuel retailer in 2016 after it purchased Shell's service station network
    • Agip (Eni) and Q8 accounted for 46% of motorway sites in 2016
    • Competitor ranking in 2015 compared to 2016
  • Market Size - Agip (Eni)
    • Table Agip (Eni) has attendants at its sites that will refuel vehicles for motorists
  • Market Size - Q8
    • Table Q8 expanded its network in 2016 as it continued to rebrand Shell sites
  • Market Size - Esso
    • Table Esso has self service payment terminals at its sites allowing for 24 hour usage
  • Market Size - TotalERG
    • Table TotalERG has partnered with Inpost to offer click and collect lockers
  • Market Size - API (API-IP)
    • Table API-IP offers a range of promotional and loyalty schemes to entice motorists
  • Service station shop network
    • Table Service station shop network
    • The number of service station shops in Italy have declined annually since 2012
    • Agip (Eni) accounted for more than 50% of shop sites in Italy
  • Service station shops- Agip (Eni)
    • Table Agip (Eni) shops and network penetration
  • Service station shops- Q8
    • Table Q8 shops and network penetration
  • Service station shops- Esso
    • Table Esso shops and network penetration
  • Service station shops- TotalERG
    • Table TotalERG shops and network penetration
  • Service station shops- API (API-IP)
    • Table API (API-IP) shops and network penetration
  • Service station car wash network
    • Table Service station car wash network
    • Over half of all car wash installations are owned by Agip (Eni) and API (API-IP)
  • Service station car wash- Agip (Eni)
    • Table Agip (Eni) sites with a car wash and network penetration
  • Service station car wash- Q8
    • Table Q8 sites with a car wash and network penetration
  • Service station car wash - TotalERG
    • Table TotalERG sites with a car wash and network penetration
  • Service station car wash - Esso
    • Table Esso sites with a car wash and network penetration
  • Service station car wash - API (API-IP)
    • Table API (API-IP) sites with a car wash and network penetration
    • The number of car wash installations in Italy have declined annually since 2012 as fuel retailers divest low volume sites
    • Service station market overview
    • The number of service stations in Italy have declined over the last five years
    • The Italian car parc has marginally increased over the last five years
    • Diesel vehicles account for over 50% of the Italian market
    • Total fuel volumes in Italy will begin to rise in 2017
    • From 2019 fuel volumes will decline as Italian motorists begin to invest in fuel efficient vehicles
    • Diesel accounted for 61.3% of fuel value in Italy in 2016
    • Average fuel prices began to rise in 2016 for the first time since 2012
    • The number of motorway sites in Italy have remained stable since 2015 as retailers keep open high volumes sites
    • Despite growth in the number of unmanned sites in Italy they only accounted for 1.3% of sites in 2016
  • Appendix
  • Methodology

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