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Service Station Retailing in Ireland 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Service Station Retailing in Ireland 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Summary

Total fuel consumption in Ireland increased by 12.3% in 2016 compared to the previous year. Volume sales of petrol decreased in 2016 by 6.6% to 1,272 Million liters. Diesel consumption, increased by 34.0% about 1,931 Million liters. Fuel prices began to increase in Ireland and in Europe, the price of petrol in 2016 rose by 1.5%, and diesel prices grew by 4.1%. In Ireland fuel consumption is expected to only marginally rise towards 2022 as motorists invest in increasingly fuel efficient vehicles over this period.

As of 2016, 75.7% of service stations in Ireland featured a shop. The total number of service stations with a shop declined by 0.9% about 983 sites. The top five fuel retailers in Ireland accounted for 85.9% of the number of service station shops in the country. Topaz is the leading player in the service station shop market, with all of its 387 sites featuring a shop. 39.4% of all service station sites with a shop are Topaz branded.

51.6% of service stations in Ireland feature a car wash. The total number of service stations with a car wash in Ireland remained the same at 670 sites as retailers failed to invest in these facilities. Top five fuel retailers in Ireland account for 32.8% of service stations with a car wash in the country.

Topaz is the leading player in the service station shop market, with all of its 387 sites featuring a shop. 39.4% of all service station sites with a shop are Topaz branded.

The report Service Station Retailing in Ireland 2017 provides an executive-level overview of the Irish service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from our service station retail databases. It provides: National Fuel Volumes (2012 to 2022e) and Values. Breakdown of the top five fuel retailers shop, car wash, company owned motorway and unmanned sites. Company Fuel Volumes, Values and Market Shares. Major competitor analysis by country.

Companies mentioned in this report: Topaz, TOP (Tedcastle), Texaco, Maxol, Applegreen, Campus, EMO, Tesco.

Scope

  • Total fuel consumption in Ireland increased by 12.3% in 2016 compared to the previous year.
  • Topaz has the largest service station network, at 387 sites, amounting to 29.8% of the national network.
  • The top five fuel retailers in Ireland accounted for 85.9% of the number of service station shops in the country. 51.6% of service stations in Ireland feature a car wash.
Reasons to buy
  • Identify who are the top five players in Ireland and how many fuel outlets, motorway & unmanned sites, shops & car wash they have.
  • Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as incresing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, promotions, partnerships and suppliers used.


  • Service station competitor overview
  • Service station market overview
    • The top five fuel retailers account for 75.8% of the Irish market
    • Market leader Topaz increased its market share by 10 percentage points over the last five years as it expanded its network
    • TOP (Tedcastle), Applegreen and Topaz operate all motorway service stations in Ireland
    • Competitor ranking in 2015 compared to 2016
  • Market Size - Topaz
    • Table Topaz's Play or Park loyalty scheme gives it a USP in the Irish market
  • Market Size - Texaco
    • Table Texaco continued to divest its service station network in Ireland in 2016
  • Market Size - Maxol
    • Table Maxol offers electric charge points at four of its service stations
  • Market Size - TOP (Tedcastle)
    • Table TOP (Tedcastle) have a range of promotions which it uses to entice motorists
  • Market Size - Applegreen
    • Table Applegreen rewards can be used for cinema tickets and holiday vouchers
  • Service station shop network
    • Table Service station shop network
    • The number of service station shops marginally declined in 2016 as retailers divested low volume sites
    • Topaz and Texaco accounted for more than half of shop sites in Ireland
  • Service station shops- Topaz
    • Table Topaz shops and network penetration
  • Service station shops- Texaco
    • Table Texaco shops and network penetration
  • Service station shops- Maxol
    • Table Maxol shops and network penetration
  • Service station shops- TOP (Tedcastle)
    • Table TOP (Tedcastle) shops and network penetration
  • Service station shops- Applegreen
    • Table Applegreen (Petrogas) shops and network penetration
  • Service station car wash network
    • Table Service station car wash network
    • Topaz operates 46% of all service station car wash installations in Ireland
  • Service station car wash- Topaz
    • Table Topaz sites with a car wash and network penetration
  • Service station car wash- Texaco
    • Table Texaco sites with a car wash and network penetration
  • Service station car wash - Maxol
    • Table Maxol sites with a car wash and network penetration
  • Service station car wash - TOP (Tedcastle)
    • Table TOP (Tedcastle) sites with a car wash and network penetration
  • Service station car wash - Applegreen
    • Table Applegreen (Petrogas) sites with a car wash and network penetration
    • Fuel retailers will invest in popular hand wash installations in 2017
    • Service station market overview
    • The number of services stations in Ireland rose in 2016 as market leader Topaz and Applegreen expanded their networks
    • The Irish car parc rose in 2016 and will continue to grow towards 2022
    • Total fuel volumes in Ireland rose in 2016 as vehicle parc increased over this period
    • Fuel volumes will increase between 2020 and 2022 as disposable income levels rise leading to a boost in vehicle parc
    • Diesel accounted for 54.1% of fuel value in Ireland in 2016
    • Average fuel prices began to rise in 2016 for the first time since 2012
    • The number of motorway sites in Ireland have remained stable over the last five years
    • Unmanned service stations only accounts for 1.1% of the Irish site network
  • Appendix
  • Methodology

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