Service Station Retailing Europe: Eastern Markets, a Sector Report by GlobalData Retail, provides an executive-level overview of the Eastern service station markets today, with forecasts of values and volumes up to 2020. It delivers deep quantitative and qualitative insight into the fuel market, analyzing key trends in the market based on in depth interviews with major fuel card operators across Europe and proprietary data from GlobalData Retail’s service station retail databases. It provides in-depth analysis of the following: National Fuel Volumes and Values - Forecasted to 2020. Breakdown of fuel retailer shop, car wash, company owned, motorway and unmanned sites. Company Fuel Volumes, Values and Market Shares - Forecasted to 2020. Major Competitor Analysis by country. Average fuel volumes per site, motorist and nationally. In depth analysis of trends that will have a major impact on the market over the next five years.
The Eastern European service station markets are worth €85.8bn. In recent years the proportion of fuel purchased on has increased as economic situations in Eastern European markets over the last five years. In 2015, fuel card volumes across the Northern European markets increased 2.7% totalling just less than 126.5bn litres. Russia is the largest fuel market in Eastern Europe and accounts for 69.0% of fuel volume sales across the region due to its low fuel pricing and large vehicle parc. GlobalData predicts that Bulgaria will have the largest market growth in Eastern European towards 2020 as the economy improves and motorists are able to buy additional vehicles which will lead to an increased vehicle parc.
The value of the Czech fuel market dropped significantly during 2014 as the wholesale cost of fuel declined and caused fuel prices across Europe to fall.
Motorists have also reduced their average fuel consumption per vehicle in order to lower their transport costs, which have had a negative effect on the value of the market.
A drop in wholesale fuel costs in Hungary allowed retailers to significantly lower pump prices which led to volumes increasing 6.3% during 2014.
Despite a further drop in fuel prices during 2015, fuel volumes will marginally decline as commercial vehicles become increasingly fuel efficient, lowering volumes as transport companies attempt to decrease their fuel costs.
Total Polish fuel volumes rose in 2014 as fuel prices dropped 21 cents on average and disposable incomes increased, encouraging motorists to purchase more fuel per vehicle.
With this spike in fuel volumes for 2014 and 2015 being so closely linked to the drop in fuel prices, when prices begin to rise in 2016 motorists will be forced to once again cut down their fuel expenditure.
Fuel volumes have risen year on year since 2010 as the Russian vehicle parc has risen by over 8 million over this period.
Despite rising fuel volumes and falling fuel prices, motorists have reduced their spend per vehicle by increasingly using public transport and only using vehicles for essential journeys as disposable income levels have declined since 2013.
Reasons to buy
Who are the top five players in each of the service station retail markets in Eastern Europe and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
What is the market share and average fuel throughput per site of the top five players in Eastern Europe?
How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?