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Service Station Retailing in Austria 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Service Station Retailing in Austria 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Summary

Total fuel consumption in Austria declined by 0.8% in 2016 compared to the previous year. Volume sales of petrol marginally declined in 2016, falling by only 0.1%. Diesel consumption also fell by 0.9%. Fuel prices continued to decline in Austria and in Europe, the price of petrol in 2016 declined by 2.7%, however diesel prices marginally grew by 0.7%. The value of fuel sales has declined annually since 2013, and continued this trend in 2016 falling by 1.1% to €7,489m. In Austria, fuel consumption is expected to marginally rise towards 2022 as vehicle parc increases over this period.

The total number of service stations in Austria marginally grew by 1.2% to 2,673 sites in 2016. OMV has the largest service station network, at 319 sites. In 2016, OMV was the only top five fuel retailer to add sites to its network as it purchased the Hofer unmanned network. The top five fuel retailers -OMV, Agip, BP, Shell and Genol accounted for 52.3% of service stations in Austria in 2016.

As of 2015, 57.2% of service stations in Austria featured a shop. The total number of service stations with a shop increased by 2.6% to 74.0% of all sites with a shop is operated by the top five fuel retail brands in Austria. Agip (Eni) is the leading player in the service station shop market, with 97.5% of its 319 sites featuring a shop. 20.4% of all service station sites with a shop are Agip (Eni) branded.

Agip (Eni) has the largest number of service stations with a car wash in the country, at 217 sites, amounting to 18.5% of the national network. 43.8% of service stations in Austria feature a car wash. The total number of service stations with a car washes in Austria increased by 1.0% to 1,170 sites. Of the top five players,, OMV was the only top five retailer that accrued sites with a car wash at its network in 2016. All of the top five players in the Austrian market have car wash installations within their network in Austria.

The report Service Station Retailing in Austria 2017, provides an executive-level overview of the Austrian service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from our service station retail databases. It provides: National Fuel Volumes (2012 to 2022e) and Values. Breakdown of the top five fuel retailers shop, car wash, company owned motorway and unmanned sites.

Companies mentioned in this report: OMV, Agip (Eni), Shell, BP, Avia,Genol.

Scope

  • Total fuel consumption in Austria declined by 0.8% in 2016 compared to the previous year.
  • OMV has the largest service station network, at 319 sites, amounting to 11.9% of the national network.
  • The top five retailers in Austria made up 74.0% of service station shop sites in 2016, with OMV representing over 20.4% of all sites. 43.8% of service stations in Austria feature a car wash.
Reasons to buy
  • Identify who are the top five players in Austria and how many fuel outlets, motorway & unmanned sites, shops & car wash they have.
  • Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as incresing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, promotions, partnerships and suppliers used.


  • Service station competitor overview
  • Service station market overview
    • OMV became the largest site network after purchasing 66 Hofer sites in 2016
    • Shell, BP and OMV have all lost market share over the last five years
    • Shell, OMV and BP operate more than three-quarters of all motorway service stations in Austria
    • Competitor ranking in 2015 compared to 2016
  • Market Size - BP
    • Table BP continued to divest dealer owned sites in 2016
  • Market Size - OMV
    • Table OMV has the largest unmanned network in Austria
  • Market Size - Shell
    • Table Shell offers gas station attendants at its service stations
  • Market Size - Agip (Eni)
    • Table Agip (Eni) is the fourth largest fuel retailer in Switzerland
  • Market Size - Jet
    • Table Jet maintained its site network and market share in 2016
  • Service station shop network
    • Table Service station shop network
    • Service stations shops grew 2.6% in 2016 as companies used shops to increase site appeal to motorists
    • Eni, Shell and BP account for over half of all motorway sites in Austria
  • Service station shops- Agip (Eni)
    • Table Agip (ENI) shops and network penetration
  • Service station shops- Shell
    • Table Shell shops and network penetration
  • Service station shops- BP
    • Table BP shops and network penetration
  • Service station shops- OMV
    • Table OMV shops and network penetration
  • Service station shops- Jet
    • Table Jet shops and network penetration
  • Service station car wash network
    • Table Service station car wash network
    • The top five fuel retailers accounted for 70.0% of car washes in Austria
  • Service station car wash- Agip (Eni)
    • Table Agip (ENI) sites with a car wash and network penetration
  • Service station car wash- Shell
    • Table Shell sites with a car wash and network penetration
  • Service station car wash - BP
    • Table BP sites with a car wash and network penetration
  • Service station car wash - OMV
    • Table OMV sites with a car wash and network penetration
  • Service station car wash - JET
    • Table JET sites with a car wash and network penetration
    • The number of car washes in Austria have increased 19.5% over the last five years
    • Service station market overview
    • Service stations in Austria have risen since 2015 as mid market retailers expand their networks
    • Vehicle parc has risen annually between 2013 and 2016
    • Petrol vehicles are growing in popularity in Austria accounting for 44.3% in 2016
    • The volume of fuel sold at service stations declined in 2016 by 0.6% as motorists improved their fuel efficiency
    • Total fuel volumes sold will continue to rise annually towards 2022
    • Diesel accounts for 64.9% of fuel value in Austria
    • Average fuel prices will rise in 2017 as wholesale costs continue to increase
    • One motorway site was closed in 2016 as fuel retailers streamline their networks closing loss making sites
    • The number of unmanned sites in Austria rose in 2016 as fuel retailers use low fuel prices to appeal to motorists
  • Appendix
  • Methodology

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