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Service Station Retail Romania Report

Service Station Retail Romania Report

Summary

Service Station Retail Romania Report , a Sector Report by GlobalData, provides an executive-level overview of the Romanian service station market today, with forecasts of values and volumes up to 2021. It delivers deep quantitative and qualitative insight into the fuel market, analyzing key trends in the market based on in depth interviews with major fuel card operators across Europe and proprietary data from GlobalData’s service station retail databases. It provides: National Fuel Volumes and Values - Forecasted to 2021. Breakdown of fuel retailer shop, car wash, company owned, motorway and unmanned sites. Company Fuel Volumes, Values and Market Shares - Forecasted to 2021. Major competitor analysis by country. Average fuel volumes per site, motorist and nationally.

Total fuel consumption in Romania declined by 0.2% in 2015 compared to the previous year. The top five fuel retailers – Petrom, Lukoil, Rompetrol, MOL and OMV (Petrom) accounted for 67.1% of service stations in Romania in 2015. The top five retailers in Romania made up 67.1% of service station shop sites in 2015, with Petrom representing over 19.8% of sites. The total number of service stations with a car wash in Romania increased by 1.2% to 329 sites.

Scope

  • Total fuel consumption in Romania declined by 0.2% in 2015 compared to the previous year. The top five fuel retailers – Petrom, Lukoil, Rompetrol, MOL and OMV (Petrom) accounted for 67.1% of service stations in Romania in 2015.
  • The top five retailers in Romania made up 67.1% of service station shop sites in 2015, with Petrom representing over 19.8% of sites. The total number of service stations with a car wash in Romania increased by 1.2% to 329 sites.
Reasons to buy
  • Identify who are the top five players in each of the service station retail markets in Southern Europe and how many fuel outlets, motorway & unmanned sites, shops & car wash they have. Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, partnerships and suppliers used.


  • Service station competitor overview
  • Service station market overview
    • Petrom and LUKOIL account for 35.2% of service stations
    • Petrom will remain the largest fuel retailer in Romania in 2016
    • Petrom operates a third of all motorway service stations in Romania
    • Competitor ranking in 2014 compared to 2015
  • Market Size - Petrom
    • Table Petrom added 7 company owned service stations in 2015
  • Market Size - Lukoil
    • Table Lukoil accounts for 20.2% of fuel volumes in 2015
  • Market Size - Rompetrol
    • Table Rompetrol’s Romanian network grew in 2015
  • Market Size - MOL
    • Table MOL offers free coffee when refuelling at its service stations on the A1 highway
  • Market Size - OMV (Petrom)
    • Table OMV (Petrom) is the fifth largest fuel retailer in Romania
  • Service station shop network
    • Service stations shops rose 1.5% in 2015
    • The top five fuel retailers accounted for 79.3% of all service station shops
  • Service station shops - Petrom
    • Table Petrom operates its shops under the VIVA brand in Romania
  • Service station shops - Lukoil
    • Table Lukoil stores have a wide range of fresh and frozen produce
  • Service station shops - Rompetrol
    • Table Hei is the largest convenience retail brand in Romania
  • Service station shops - MOL
    • Table MOL offers a wide range of speciality coffees and beverages
  • Service station shops - OMV (Petrom)
    • Table OMV (Petrom) operates its service station shops under the VIVA brand
    • Service station car wash network
    • The number of car washes in Romania fell 3.9% between 2011 and 2015
    • MOL, Petrom and OMV (Petrom) accounted for 55.0% of car wash installations in Romania
  • Service station car wash - Petrom
    • Table Petrom offer Romanian motorists a choice of advanced equipment and cleaning products
  • Service station car wash - Lukoil
    • Table Lukoil offers motorists a choice of jet-wash or gantry wash
  • Service station car wash - Rompetrol
    • Table Rompetrol have car wash installations at only 1.0% of its service station network
  • Service station car wash - MOL
    • Table MOL has car wash facilities at more than a quarter of its service stations
  • Service station car wash - OMV (Petrom)
    • Table OMV (Petrom) has car wash facilities at more than half of its service stations
    • Service station market overview
    • Service station numbers in Romania declined marginally between 2014 and 2015
    • Romania’s vehicle parc increased by 3.5% between 2012 and 2015
    • Diesel vehicles are becoming more popular in Romania as the number of petrol vehicles declines
    • The volume of fuel sold at service stations continued to decline in 2015, falling by 0.2%
    • Diesel accounts for 56.2% of fuel value in Romania
    • Average fuel prices will remain low in 2016 as wholesale costs remain low
    • Motorway service stations have remained constant since 2011
    • All service stations in Romania are manned; there are no unmanned stations
  • Appendix
  • Methodology

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