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Service Station Retail Greece Report

Service Station Retail Greece Report

Summary

Service Station Retail Greece Report , a Sector Report by GlobalData, provides an executive-level overview of the Greek service station market today, with forecasts of values and volumes up to 2021. It delivers deep quantitative and qualitative insight into the fuel market, analyzing key trends in the market based on in depth interviews with major fuel card operators across Europe and proprietary data from GlobalData’s service station retail databases. It provides: National Fuel Volumes and Values - Forecasted to 2021. Breakdown of fuel retailer shop, car wash, company owned, motorway and unmanned sites. Company Fuel Volumes, Values and Market Shares - Forecasted to 2021. Major competitor analysis by country. Average fuel volumes per site, motorist and nationally.

Total fuel consumption in Greece increased by 0.3% in 2015 compared to the previous year, where volumes fell 2.0%. The total number of service stations decreased by 0.66% to 6,477 sites in 2015. The top five retailers in Greece made up 75.3% of service station shop sites in 2015, with BP (Hellenic) representing over 16.6% of sites. 55.0% of service stations in the country feature a car wash. This proportion increased by 0,.7 percentage points in 2015.

Scope

  • Total fuel consumption in Greece increased by 0.3% in 2015 compared to the previous year, where volumes fell 2.0%.
  • The total number of service stations decreased by 0.66% to 6,477 sites in 2015.
  • The top five retailers in Greece made up 75.3% of service station shop sites in 2015, with BP (Hellenic) representing over 16.6% of sites. 55.0% of service stations in the country feature a car wash. This proportion increased by 0,.7 percentage points in 2015.
Reasons to buy
  • Identify who are the top five players in each of the service station retail markets in Southern Europe and how many fuel outlets, motorway & unmanned sites, shops & car wash they have. Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, partnerships and suppliers used.


  • Service station competitor overview
  • Service station market overview
    • Nearly a fifth of all service stations in Greece are operated by independent fuel retailers
    • The smaller players Cyclon, Jetoil and Revoil increased their market shares between 2011 and 2016e
    • BP (Hellenic) accounts for 34.8% of motorway sites in Greece
    • Competitor ranking in 2014 compared to 2015
  • Market Size – EKO (Hellenic)
    • Table EKO (Hellenic) operates 13.7% of service stations in Greece
  • Market Size – BP (Hellenic)
    • Table BP (Hellenic) has grown its site network but only maintained market share
  • Market Size – Shell (Coral)
    • Table The majority of Shell (Coral) sites are dealer-owned
  • Market Size – Avin
    • Table Avin operates 9.2% of the service stations in Greece
  • Market Size – Aegean
    • Table Aegean's lost 60 sites from its network between 2014 and 2015
  • Service station shop network
    • The number of service station shops have declined annually since 2012
    • BP (Hellenic) accounted for 14.6% of service station shops
  • Service station shops – EKO (Hellenic)
    • Table EKO (Hellenic) shops and network penetration
  • Service station shops – BP (Hellenic)
    • Table BP (Hellenic) shops and network penetration
  • Service station shops – Shell (Coral)
    • Table Shell (Coral) shops and network penetration
  • Service station shops – Avin
    • Table AVIN shops and network penetration
  • Service station shops – Aegean
    • Table Aegean shops and network penetration
  • Service station car wash network
    • Car wash installations will continue to grow in 2016e, recovering from the 2014 low
    • The top five fuel retailers account for 65.3% of car wash installations in Greece
  • Service station car wash – BP (Hellenic)
    • Table BP (Hellenic) sites with a car wash and network penetration
  • Service station car wash – EKO (Hellenic)
    • Table EKO Hellenic sites with a car wash and network penetration
  • Service station car wash – AVIN
    • Table AVIN sites with a car wash and network penetration
  • Service station car wash – Shell (Coral)
    • Table Shell (Coral) sites with a car wash and network penetration
  • Service station car wash – Aegean
    • Table Aegean sites with a car wash and network penetration
    • Service station market overview
    • The number of service stations has fallen 0.4% between 2011 and 2015
    • Population per car has declined annually since 2012
    • 95% of the Greek parc uses petrol fuel – and that proportion is increasing
    • Fuel volumes have steadily fallen since 2011 and this trend will continue into 2016
    • Petrol accounted for 69.6% of fuel value in 2015
    • Average fuel prices will remain flat in 2016
    • Although total site numbers have fallen since 2011, the number of motorway sites has remained constant
    • There are no unmanned service stations in Greece
  • Appendix
  • Methodology

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