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Service Station Retail Germany Report

Service Station Retail Germany Report

Summary

Service Station Retail Germany Report , a Sector Report by GlobalData, provides an executive-level overview of the German service station market today, with forecasts of values and volumes up to 2021. It delivers deep quantitative and qualitative insight into the fuel market, analyzing key trends in the market based on in depth interviews with major fuel card operators across Europe and proprietary data from GlobalData’s service station retail databases. It provides: National Fuel Volumes and Values - Forecasted to 2021. Breakdown of fuel retailer shop, car wash, company owned, motorway and unmanned sites. Company Fuel Volumes, Values and Market Shares - Forecasted to 2021. Major competitor analysis by country. Average fuel volumes per site, motorist and nationally.

Total fuel consumption in Germany increase by 1.3% in 2015 compared to the previous year. The total number of service stations in Germany grew by 1.2% to 14,368 sites in 2015. The top five retailers in Romania made up 52.0% of service station shop sites in 2015, with Aral representing 16.0% of sites. 70.3% of service stations in Germany feature a car wash. The proportion rose by 0.9 percentage points in 2015.

Scope

  • Total fuel consumption in Germany increase by 1.3% in 2015 compared to the previous year.
  • The total number of service stations in Germany grew by 1.2% to 14,368 sites in 2015.
  • The top five retailers in Romania made up 52.0% of service station shop sites in 2015, with Aral representing 16.0% of sites. 70.3% of service stations in Germany feature a car wash. The proportion rose by 0.9 percentage points in 2015.
Reasons to buy
  • Identify who are the top five players in each of the service station retail markets in Southern Europe and how many fuel outlets, motorway & unmanned sites, shops & car wash they have. Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, partnerships and suppliers used.


  • Service station competitor overview
  • Service station market overview
    • Aral and Shell accounted for 30% of service stations in 2015
    • Market leader Aral will sell over a fifth of fuel volumes in 2016e
    • Shell has the largest motorway service station network
    • Competitor ranking in 2015 compared to 2014
  • Market Size - Aral
    • Table Aral's PAYBACK programme attracts motorists
  • Market Size - Shell
    • Table Shell's market share declined to 19.3% in 2015
  • Market Size - Jet
    • Table Jet had the highest 2015 average fuel throughput per site in Germany as it expands its network
  • Market Size - Esso
    • Table Esso closed five low volume service stations in 2015
  • Market Size – TOTAL
    • Table TOTAL had a 9.0% fuel volume share in Germany in 2015
  • Service station shop overview
    • Over 90% of shops in Germany had a shop in 2015
    • Aral, Shell and TOTAL account for more than half of all shop sites
  • Service Station Shops - Aral
    • Table Aral shops and network penetration
  • Service Station Shops - Shell
    • Table Shell shops and network penetration
  • Service Station Shops - Esso
    • Table Esso shops and network penetration
  • Service Station Shops - TOTAL
    • Table TOTAL shops and network penetration
  • Service Station Shops - Jet
    • Table Jet shops and network penetration
  • Service station car wash overview
  • Total Service Station Car Washes
  • Service station car wash - Shell
    • Table Shell sites with a car wash and network penetration
  • Service station car wash - Aral
    • Table Aral sites with a car wash and network penetration
  • Service station car wash - Esso
    • Table Esso sites with a car wash and network penetration
  • Service station car wash - TOTAL
    • Table TOTAL sites with a car wash and network penetration
  • Service station car wash - Jet
    • Table Jet sites with a car wash and network penetration
  • Service station market overview
  • Total Service Stations 2011- 2016e
    • Population per vehicle has fallen annually since 2012
    • The proportion of diesel cars in Germany decreased to 30% during 2015
    • Fuel prices will rise in 2016 as wholesale costs begin to increase
    • Fuel volumes have risen annually since 2013
    • Diesel accounted for 54.1% of fuel volumes sold in 2015
    • Motorway sites have remained stable since 2014
    • Unmanned sites have grown annually since 2011
  • Appendix
  • Methodology

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