SVoD Market Trends and Opportunities in Europe
The European SVoD market has been growing at a fast pace over the last five years, mainly driven by changing viewing habits and the increasing availability of OTT video content from a range of service providers such as online media companies, pay-TV operators, and broadcasting companies. The increasing coverage and adoption of high-speed fixed and mobile broadband in Europe will enable better delivery of video streaming services; helping to drive OTT video services adoption across the region.
As a way of lessening the impact of the SVoD industry, pay-TV service providers in Europe have been integrating OTT video platforms to their traditional pay-TV offerings, weather by developing their own SVoD propositions or by establishing partnerships with independent SVoD platforms. Netflix, for instance, has been very active in setting up partnerships with pay-TV and broadband service providers such as Virgin Media, BT, and Talk Talk, among others.
At the regional level, it is not expected that cord-cutting will affect the European pay-TV market over the next five years, although it is anticipated that subscriber growth will slow down in some Western Europe markets. Currently, UK and Germany are the largest SVoD markets in the region, accounting for nearly half of total SVoD subscriptions, followed by France, Spain, Russia, and Italy.
SVoD Market Trends and Opportunities in Europe, is a new Telecom Insider Report that offers a detailed analysis of the SVoD video market in Europe.
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