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SVOD Market Trends and Opportunities in Africa & Middle East

SVOD Market Trends and Opportunities in Africa & Middle East

Summary

When compared to other global regions, Africa & the Middle East (AME)is significantly different in terms of demographic composition, income levels, and telecom infrastructure development. SVOD is still in its infancy in Africa & the Middle East (AME) and is expected to grow relatively fast due to growing portfolios of local and foreign content, improving mobile and fixed broadband, increasing smartphone adoption and bundled mobile/SVOD telco offers.

An increasing number of SVOD players have opted to partner with telecom operators to acquire new subscribers and avoid billing problems such as low bank account penetration. The dominant market players in Africa & the Middle East (AME) vary when comparing Sub-Saharan Africa (SSA) to Middle East and North Africa (MENA). SSA primarily consists of Showmax, iRokotv, Netflix, and Amazon. MENA’s main players include Starzplay, icflix, Shahid, Netflix, and Amazon.

Furthermore, Africa & the Middle East (AME)is relatively underdeveloped in terms of mobile broadband user penetration, broadband line penetration, and mobile broadband penetration. This is especially true in SSA countries which have relatively less wealth and less developed telecom infrastructure compared to MENA countries. Despite this, Africa & the Middle East (AME) is expected to exhibit strong fixed and mobile broadband growth which has the potential to enable and support SVOD growth.

SVOD Market Trends and Opportunities in Africa & Middle East, a new Telecom Insider Report; offers a thorough study of the OTT (Over-the-Top) SVOD video market in the Africa & the Middle East (AME) region. The report analyzes different OTT video service providers operating in the region on various parameters such as content offerings, pricing, key trends, challenges and opportunities.

Companies Mentioned: Showmax, iRokotv, Netflix, Amazon, Starz Play, icflix, Shahid, Netflix, OSN, Cell C, Etisalat, Shahid, Telkom.

Scope

  • Analysis of the demographics, internet users, broadband lines, mobile broadband accounts and the pay-TV market in Africa & the Middle East in comparison to other global regions.
  • Pay-TV video market and SVOD video market trends in Africa & the Middle East.
  • State of the SVOD market, current trends and market dynamics of the leading OTT service providers in the countries.
  • Key findings and a set of recommendations for telecom operators, OTT players and regulators.
Reasons to buy
  • Offers a comprehensive and detailed understanding of over-the-top video (OTT) SVOD video market in the AME markets.
  • The report investigates OTT video market and pay-TV trends, market overview, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers in the region.
  • The report discusses the state of the SVOD market, current trends and market dynamics of the leading OTT service providers in two countries. Key findings and recommendations are presented for the AME markets.
  • Boasts of high presentation quality that allows it to be turned into presentable material immediately, for the executive-level audience.


Executive Summary
Section 1: Africa & the Middle East in a global context 5
Africa & the Middle East demographics at a glance 6
Africa & the Middle East in a global context 7
Section 2: Video market in Africa & the Middle East 9
SVOD trends in the Africa & the Middle East 12
Section 3: Country profiles 13
SVOD trends in the UAE 14
SVOD trends in the South Africa 15
Section 4: Key findings and recommendations 16
Key findings and recommendations 17
Appendix 18
Acronyms and definitions 19
Companies mentioned 20
About the authors 21
Related research 22

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