SVOD Market Trends and Opportunities in Africa & Middle East
When compared to other global regions, Africa & the Middle East (AME)is significantly different in terms of demographic composition, income levels, and telecom infrastructure development. SVOD is still in its infancy in Africa & the Middle East (AME) and is expected to grow relatively fast due to growing portfolios of local and foreign content, improving mobile and fixed broadband, increasing smartphone adoption and bundled mobile/SVOD telco offers.
An increasing number of SVOD players have opted to partner with telecom operators to acquire new subscribers and avoid billing problems such as low bank account penetration. The dominant market players in Africa & the Middle East (AME) vary when comparing Sub-Saharan Africa (SSA) to Middle East and North Africa (MENA). SSA primarily consists of Showmax, iRokotv, Netflix, and Amazon. MENA’s main players include Starzplay, icflix, Shahid, Netflix, and Amazon.
Furthermore, Africa & the Middle East (AME)is relatively underdeveloped in terms of mobile broadband user penetration, broadband line penetration, and mobile broadband penetration. This is especially true in SSA countries which have relatively less wealth and less developed telecom infrastructure compared to MENA countries. Despite this, Africa & the Middle East (AME) is expected to exhibit strong fixed and mobile broadband growth which has the potential to enable and support SVOD growth.
SVOD Market Trends and Opportunities in Africa & Middle East, a new Telecom Insider Report; offers a thorough study of the OTT (Over-the-Top) SVOD video market in the Africa & the Middle East (AME) region. The report analyzes different OTT video service providers operating in the region on various parameters such as content offerings, pricing, key trends, challenges and opportunities.
Companies Mentioned: Showmax, iRokotv, Netflix, Amazon, Starz Play, icflix, Shahid, Netflix, OSN, Cell C, Etisalat, Shahid, Telkom.
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