Market Research Logo

Russia - The Future of Foodservice to 2020

Russia - The Future of Foodservice to 2020

Summary

Russia’s economy has shown growth despite the collapse of oil prices, as the country’s GDP per capita grew at a CAGR of 7.2% during 2011-2016. Foodservice has benefited from this growth, with consumers turning to the channel more often. Russia is an extremely unequal country. Major cities have a greater variety and larger number of foodservice outlets to target more affluent urban dwellers. Meanwhile, consumers in rural areas often have extremely low incomes and their presence in foodservice is limited.

Foodservice sales in the profit sector have shown a CAGR of 2.5% over 2013-2015, and forecast to grow at a CAGR of 3.0% over 2015-2020. This growth will be fuelled to a significant extent by an increased in number of transaction growth rather than increasing number of outlets. QSR, Workplace, and Travel are the largest channels in terms of sales, accounting for a 29%, 20% and 17% sales value share, respectively. Workplace is a fairly common channel in Russia’s foodservice, with employers organizing affordable meal solutions for their employees, catering at least for breakfast and lunch occasions.

QSR is the biggest channel in terms of transactions, accounting for 28.6% of the total profit sector sales in 2015. Over 2015-2020 the number of transactions will grow at a CAGR of 2.1%, which is lower than sales growth over the same period, at a CAGR of 3.0%, reflecting how the average value of transactions will grow.

Value growth in FSR is set to expand at a CAGR of 2.0% over 2015-2020, which is an increase from a CAGR of 1.5% over 2013-2015. The channel will reach a value of RUB 78.7 Billion in 2020 from RUB 69.0 bilion in 2013. Growth of transactions at a CAGR of 0.9% over 2015-2020 will be faster than growth in the number of the outlets, at a CAGR of 0.5% over the same period. This reflects a rate of saturation in more affluent areas such as big metropolitan areas, as well as move towards more efficient and casual formats.

Currently, Coffee & Tea Shops are a fairly small channel in Russia, accounting for a 2.5% sales share in Russia’s profit sector foodservice. The channel has witnessed a strong growth during 2013-2015 at a CAGR of 3.0%, and is forecast to show a faster growth over 2015-2020 at a CAGR of 3.7%.

The report Russia - The Future of Foodservice to 2020 provides extensive insight and analysis of the Russian foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.

In depth, this report provides the following -

  • Overview of the Russian macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Russian foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth Dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Russia’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer Segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Russian population.
  • Key Players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Russian foodservice market.
Companies mentioned in this report: McDonald's Corporation, Restaurant Brands International, Burger King, KFC, Yum! Brands, Stardogs, Subway, Doctor's Associates, Teremok, Eurasia, Yakitoriya, The Ginza, Il Patio, Novikov Group, Shokoladnitsa, Coffee House, Kofe Khauz, Traveler's Coffee, Starbucks, Coffeeshop Company.

Scope
  • Price pressures are putting the squeeze on consumers and while they remain cautious, profit sector foodservice continues to grow. In fact, growth is set to accelerate until 2020, with QSR remaining the dominant force.
  • The urban/rural divide continues to be a major obstacle to expansion of foodservice outside of cities. Depressed wages in many parts of Russia and rising prices have helped to encourage a lot of workplace foodservice. This has made workplaces the second largest profit sector channel in Russia.
  • Technology is becoming more important in Russian foodservice, helping to drive the already growing delivery sector. This trend is clashing with the desire for lower price points and encouraging operators to improve their offers to meet the unique mix of Russian demands.
Reasons to buy
  • Specific forecasts of the foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Russia's foodservice market.


  • INTRODUCTION
  • Report Guide: Main Sections
  • Report Guide: Sub-Sections
  • Executive Summary
  • Executive Summary: Consumer Trends
  • Macroeconomic context
    • Macroeconomic Overview
    • Demographic Overview: Population
    • Demographic Overview: Income Bands
  • Introducing consumer segments
    • Introducing Consumer Segments: Constructing the Segments
    • Introducing Consumer Segments
    • Introducing Consumer Segments: Frugal Convenience-Seekers
    • Introducing Consumer Segments: Time-Poor Experimenters
    • Introducing Consumer Segments: Sporadic Splurgers
    • Introducing Consumer Segments: Regimented Routiners
    • Introducing Consumer Segments: Inbetweeners
    • Introducing Consumer Segments: Key Channel Overview
  • Profit sector
    • Profit Sector Metrics
      • Table Growing number of transactions will boost the profit sector over 2015-2020
    • Profit Sector: Value and Share by Channel
    • Profit Sector: Value Growth by Channel
    • Profit Sector: Outlets and Growth by Channel
    • Profit Sector: Transactions and Growth by Channel
    • Profit Sector: Operator Buying Volumes and Growth by Channel
    • Profit Sector: Channel Historic Growth Dynamics
    • Profit Sector: Channel Future Growth Dynamics
    • Profit Sector: Restaurant: Outlet-Type Growth Dynamics
      • Table Restaurant outlet types 2015 value growth
    • Profit Sector: Restaurant: Type of Ownership Growth Dynamics
      • Table Restaurant owner types 2015 value growth
  • Quick service restaurants (QSR)
    • QSR: Summary
    • QSR: Metrics: Growth Dynamics
      • Table QSR growth will be driven by growing number of transactions
    • QSR: Key Players
    • QSR: Key Consumers: Segment Overview
    • QSR: Key Consumers: Frugal Convenience Seekers
    • QSR: Key Consumers: Time-Poor Experimenters
    • QSR: Key Consumers: Sporadic Splurgers
    • QSR: Key Consumers: Regimented Routiners
    • QSR: Key Consumers: Inbetweeners
    • QSR: Key Consumers: Opportunity Areas
    • QSR: Why?
    • QSR: What?
    • QSR: What: Teremok
    • QSR: What?: What trends did the company target?
    • QSR: What?: What did the company do to target this?
    • QSR: What?: Food and Drink Splits
      • Table Operator buyer product value RUB million (USD$ million)
    • QSR: Where?
    • QSR: What Next?
  • Full service restaurants (FSR)
    • FSR: Summary
    • FSR: Metrics: Growth Dynamics
      • Table Consumer interest in FSR will increase with the improving economy
    • FSR: Key Players
    • FSR: Key Consumers: Segment Overview
    • FSR: Key Consumers: Frugal Convenience Seekers
    • FSR: Key Consumers: Time-Poor Experimenters
    • FSR: Key Consumers: Sporadic Splurgers
    • FSR: Key Consumers: Regimented Routiners
    • FSR: Key Consumers: Inbetweeners
    • FSR: Key Consumers: Opportunity Areas
    • FSR: Why?
    • FSR: What?
    • FSR: What?: Food and Drink Splits
      • Table Operator buyer product value RUB million (USD$ million)
    • FSR: Where?
    • FSR: What Next?
  • Coffee and tea shops
    • Coffee & Tea Shops: Summary
    • Coffee & Tea Shops: Metrics: Growth Dynamics
      • Table Over 2015-2020 sales will grow at a CAGR of 3.7%
    • Coffee & Tea Shops: Key Players
    • Coffee & Tea Shops: Key Players
    • Coffee & Tea Shops: Key Consumers: Segment Overview
    • Coffee & Tea Shops: Key Consumers: Frugal Convenience Seekers
    • Coffee & Tea Shops: Key Consumers: Time-Poor Experimenters
    • Coffee & Tea Shops: Key Consumers: Sporadic Splurgers
    • Coffee & Tea Shops: Key Consumers: Regimented Routiners
    • Coffee & Tea Shops: Key Consumers: Inbetweeners
    • Coffee & Tea Shops: Key Consumers: Opportunity Areas
    • Coffee & Tea Shops: Why?
    • Coffee & Tea Shops: What?
    • Coffee & Tea Shops: What: Shokoladnitsa
    • Coffee & Tea Shops: What trends did the company target?
    • Coffee & Tea Shops: What did the company do to target this?
    • Coffee & Tea Shops: Where?
    • Coffee & Tea Shops: What Next?
  • Pubs, clubs and bars
    • Pubs, Clubs & Bars: Summary
    • Pubs, Clubs & Bars: Metrics: Growth Dynamics
      • Table The pub, club & bar channel has seen growth suppressed by a lack of disposable income
    • Pubs, Clubs & Bars: Key Consumers: Segment Overview
    • Pubs, Clubs & Bars: Key Consumers: Frugal Convenience Seekers
    • Pubs, Clubs & Bars: Key Consumers: Time-Poor Experimenters
    • Pubs, Clubs & Bars: Key Consumers: Sporadic Splurgers
    • Pubs, Clubs & Bars: Key Consumers: Regimented Routiners
    • Pubs, Clubs & Bars: Key Consumers: Inbetweeners
    • Pubs, Clubs & Bars: Key Consumers: Opportunity Areas
    • Pubs, Clubs & Bars: Why?
    • Pubs, Clubs & Bars: What?
    • Pubs, Clubs & Bars: What?: Food and Drink Splits
      • Table Operator buyer product value RUB million (USD$ million)
    • Pubs, Clubs & Bars: Where?
    • Pubs, Clubs & Bars: What Next?
  • Cost sector
    • Cost Operator Trends: Historic Growth
    • Cost Operator Trends: Future Growth
    • Cost Operators: Data Breakdown
      • Table Healthcare is the largest cost foodservice channel in Russia
  • Appendix
    • Trade and Sectors Definitions
    • Channel Definitions
    • Other Definitions
    • Key Components – Market Intelligence

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report