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Russia Beer and Cider Market Insights 2017

Russia Beer and Cider Market Insights 2017

Summary

GlobalData’s Russia Beer and Cider Market Insights 2017 report provides a complete overview of the Russia beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the Russia beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Russia beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Executive Summary
    • Russian market more successful than previous year
  • Market Context
    • The economy remained fragile, though the GDP returned to a normal trend
    • All Commercial Beverages remained fairly static compared to the previous year
      • Table Russia All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Beer leads by a large volume despite declining with the general market losses
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • Spirits held a significant share in terms of liters of pure alcohol and took advantage of the decline in beer
      • Table Alcoholic Beverages Litres of Pure Alcohol (LPA) Volume & Growth by Category, 2015-16
    • Domestic brands saw success as consumers look inwards
    • Premium and Superpremium saw success to the detriment of Discount and Mainstream
    • Lager represented the majority of consumption, though strong growth was achieved in niche categories
    • Non-alcoholic products attracted attention from consumers and brewers
    • Niche segments on the uptrend as brewers sought to dominate new areas of growth
    • Flavored products represented less than 1% of total consumption, despite the variety of flavors on offer
    • The Cider market developed in-line with the global upward trend of cider products
  • Brands and Private Label
    • The top three leading brands remained largely unchanged in 2016
    • Shared product Zhigalievshoe dominated Lager, while new launched mixed up Wheat Beer
    • Key premium brands Carlsberg and Goesser both occupied the regular strength segment
    • National brands remained more popular than International options thanks to domestic favorite Zhigulievskoe
    • Leading brewers Carlsberg, Heineken, and A-BInBev fought it out for top spot
    • Beer Private Label Penetration
    • All of the notable Cider brands were premium imported products
    • Apple cider held the majority, yet pear cider found opportunity to grow
    • All cider volume in Russia was regular strength
    • Cider showed a strong growth overall, but still remained too small by volume to attract the larger players
  • Market Share by Brewer
    • BBH Russia remained ahead by a wide margin
    • The top five Breweries remained unchanged and unchallenged in 2016
    • Carlsberg Group and BBH Russia were the only key players, both owned by Carlsberg
  • Packaging Trends
    • No major changes to packaging styles on the Russian Beer market
    • Practicality was key to consumer packaging preference
    • Cider packaging options were limited as the market was small
  • Channel and Pricing Trends
    • EDA and institutions achieved significant growth as Draught Beer gained popularity
    • Beer Price Segment by Volume
    • Superpremium prices fell, driving a decline in average price for EDAs
    • Off-premise consumption remained most common
    • Though off-premise held the majority of the volume, the smaller on-premise volume represented the higher value
    • Cider Price Segment by Volume
    • The gap between Mainstream and Premium pricing narrowed
    • Off-premise remained the key distribution channel for Cider
  • Marketing and Innovation
    • Brewers successfully deployed a range of marketing techniques to drive consumption of key brands
    • Successful innovations featured distinctive and defining flavors, supported by strong advertising
  • Outlook
    • Trouble brewing for the Russian Beer industry as new legislation to crack down on alcoholism is anticipated in 2017
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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