Market Research Logo

Rum (Spirits) Market in New Zealand - Outlook to 2020: Market Size, Growth and Forecast Analytics

Rum (Spirits) Market in New Zealand - Outlook to 2020: Market Size, Growth and Forecast Analytics

Summary

Rum is a spirit made from sugar cane. In the case of dark rum the drinks is characterized by the addition of caramel or by maturation in oak containers. In the case of light rum no colouring additives are present. Includes drinks consumed both at home and outside of the home. Rum (Spirits) Market in New Zealand - Outlook to 2020: Market Size, Growth and Forecast Analytics is a broad level market review of Rum market of New Zealand. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Rum and its variants Dark Rum and Light Rum.

Sales Values in the handbook are depicted in USD ($) and local currency of New Zealand and Volumes are represented in M Litres.

Furthermore, the research handbook details out Sales Value for top brands for the year 2012 to 2015 and overall market sales by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Dollar Stores, Variety Store, Cash & Carries and Warehouse clubs, eRetailers, Food & Drinks specialists, Drug stores & Pharmacies, Health & Beauty Stores, Other general retailers and others) where ever applicable.

The research handbook acts as an essential tool for companies active or planning to venture in to New Zealand's Rum (Spirits) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Rum (Spirits) Market in New Zealand - Outlook to 2020: Market Size, Growth and Forecast Analytics is a broad level market review of Rum market of New Zealand. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Rum and its variants Dark Rum and Light Rum. The research handbook also provides analytics on Sales by Brands and by Distribution Channel.

Scope

  • Overall Rum (Spirits) market value and volume analytics with growth analysis from 2011 to 2020.
  • Sales Value and Volume analytics for variants of Rum; Dark Rum and Light Rum
  • Value terms for the top brands.
  • Distribution channel sales analytics from 2012-2015.
Reasons to buy
  • Get access to authoritative and granular data on the Rum (Spirits) market and fill in the gaps in understanding of trends and the components of change behind them.
  • Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
  • Analyze the components of change in the market by looking at historic and future growth patterns.
  • Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.


1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 New Zealand Rum Market Analysis, 2010-20
2.1 Rum Value Analysis, 2010-20
2.1.1 Rum Market by Value, 2010-20
2.1.2 Rum Market Value by Segments, 2010-20
2.2 Rum Volume Analysis, 2010-20
2.2.1 Rum Market by Volume, 2010-20
2.2.2 Rum Market Volume by Segments, 2010-20
3 New Zealand Rum Market Analysis, by Segments 2010-20
3.1 Dark Rum Analysis, 2010-20
3.1.1 Dark Rum Market by Value, 2010-20
3.1.2 Dark Rum Market by Volume, 2010-20
3.2 Light Rum Analysis, 2010-20
3.2.1 Light Rum Market by Value, 2010-20
3.2.2 Light Rum Market by Volume, 2010-20
4 New Zealand Rum Brand Analysis, 2012-15
4.1 Rum Brand Analysis, 2012-15
5 New Zealand Rum Distribution Channel Analysis, 2012-15
5.1 Rum Distribution Channel Analysis, 2012-15
6 Appendix
6.1 About GlobalData
6.2 Disclaimer
List of Tables
Table 1: Category Definitions - Rum Market
Table 2: Distribution Channel Definitions - Rum Market
Table 3: Volume Units for Rum Market
Table 4: New Zealand Exchange Rate NZD - USD (Annual Average), 2010 - 2015
Table 5: New Zealand Exchange Rate NZD - USD (Annual Average), 2016 - 2020 Forecast
Table 6: New Zealand Rum Market Value (NZD m) and Growth (Y-o-Y), 2010-20
Table 7: New Zealand Rum Market Value (USD m) and Growth (Y-o-Y), 2010-20
Table 8: New Zealand Rum Market Value (NZD m) by Segments, 2010-15
Table 9: New Zealand Rum Market Value (NZD m) by Segments, 2015-20
Table 10: New Zealand Rum Market Value (USD m) by Segments, 2010-15
Table 11: New Zealand Rum Market Value (USD m) by Segments, 2015-20
Table 12: New Zealand Rum Market Volume (Liters m) and Growth (Y-o-Y), 2010-20
Table 13: New Zealand Rum Market Volume (Liters m) by Segments, 2010-15
Table 14: New Zealand Rum Market Volume (Liters m) by Segments, 2015-20
Table 15: New Zealand Dark Rum Market by Value (NZD m), 2010-20
Table 16: New Zealand Dark Rum Market by Value (USD m), 2010-20
Table 17: New Zealand Dark Rum Market by Volume (Liters m), 2010-20
Table 18: New Zealand Light Rum Market by Value (NZD m), 2010-20
Table 19: New Zealand Light Rum Market by Value (USD m), 2010-20
Table 20: New Zealand Light Rum Market by Volume (Liters m), 2010-20
Table 21: New Zealand Rum Market Volume by Brands (Liters m), 2012-15
Table 22: New Zealand Rum Market Volume by Distribution Channel (Liters m), 2012-15
List of Figures
Figure 1: New Zealand Rum Market Value (NZD m) and Growth (Y-o-Y), 2010-20
Figure 2: New Zealand Rum Market Value (NZD m) by Segments, 2010-20
Figure 3: New Zealand Rum Market Volume (Liters m) and Growth (Y-o-Y), 2010-20
Figure 4: New Zealand Rum Market Volume (Liters m) by Segments, 2010-20
Figure 5: New Zealand Dark Rum Market by Value (NZD m), 2010-20
Figure 6: New Zealand Dark Rum Market by Volume (Liters m), 2010-20
Figure 7: New Zealand Light Rum Market by Value (NZD m), 2010-20
Figure 8: New Zealand Light Rum Market by Volume (Liters m), 2010-20
Figure 9: New Zealand Rum Market Volume by Brands (Liters m), 2012-15
Figure 10: New Zealand Rum Market Volume by Distribution Channel (Liters m), 2012-15

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report