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Romania - The Future of Foodservice to 2022

Romania - The Future of Foodservice to 2022

Summary

Romania - The Future of Foodservice to 2022, published by GlobalData provides extensive insight and analysis of the Romanian Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

The Romanian profit sector as a whole is becoming an increasingly attractive proposition for international foodservice operators with strong economic growth and a growing middle class being a notable contrast to other stagnant European Union member states. A growing middle class combined with a pre-existing cost-focused consumer mindset has made QSR outlets the default destination for most when eating outside of the home. However, increasing pressure from premiumized QSR offerings has forced FSR operators to embrace global consumer trends towards healthy eating, using fresh, natural and organic products, veganism, and individualism.

The report includes -

  • Overview of Romania's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Romania's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Romania's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Romanian population.
  • Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Romania foodservice market.
Scope
  • Recent economic growth in Romania has been characterized by consumption growth due to rising real income, fueled by tax cuts, hikes in wages, and increase in pensions.
  • The pub, club and bar channel is Romania’s largest foodservice channel, accounting for just over a third of sales across the profit sector. In recent years, the channel has seen strong value growth fuelled by the rising popularity of import beers as well as an extended smoking ban, creating a more family-friendly atmosphere within outlets.
  • The size of rural Romania has limited the growth of chain FSR operators, confining them to the few populous cites. As such, the market is and is likely to remain highly fragmented, with independents being common. Inside major cities such as Bucharest, Cluj and Timisoara, a rapidly strengthening economy and growing middle class is likely to make the FSR market more attractive to international operators.
Reasons to buy
  • Specific forecasts of the foodservice market over the next five years (2017-2022) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Romania's foodservice market.


Introduction
Report Guide
Executive Summary
Macroeconomic Context
GDP and Consumer Price Index
Population and demographic highlights
Annual household income distribution
Introducing the Consumer Segments
Consumer segment profiles and key identification metrics
Segment engagement overview in four key profit sector channels
Profit Sector Metrics
Key metric highlights
Value share and growth by channel
Outlets and growth by channel
Transactions and growth by channel
Operator buying volumes and growth by channel
Channel historic and future growth dynamics
Outlet type and type of ownership growth dynamics
Profit Sector by Channel
Quick Service Restaurants (QSR)
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?
Full Service Restaurants (FSR)
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?
Coffee and Tea Shops
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?
Pubs, Clubs and Bars
Summary and key take-out
Metrics
Key consumers
Why?
What?
Where?
What next?
Cost Sector Metrics
Cost operator trends - historic and future growth
Data and channel share breakdown
Education
Metrics - growth dynamics and drivers
What next?
Healthcare
Metrics - growth dynamics and drivers
What next?
Military and Civil Defense
Metrics - growth dynamics and drivers
What next?
Welfare and Services
Metrics - growth dynamics and drivers
What next?
Appendix

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