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Romania Beer and Cider Market Insights 2017

Romania Beer and Cider Market Insights 2017

Summary

GlobalData’s Romania Beer and Cider Market Insights 2017 report provides a complete overview of the Romania beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the Romania beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Romania beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Executive Summary
    • Beer and Cider enjoyed positive growth in 2016
  • Market Context
    • Positive economic and consumer mood
    • All commercial beverages grew at a slower pace
      • Table Romania All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Falling prices boosted growth across all categories
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • Liters of Pure Alcohol per capita grew in 2016
      • Table Alcoholic Beverages Litres of Pure Alcohol (LPA) Volume & Growth by Category, 2015-16
    • Cider outperformed Beer for a second year running
    • Superpremium price segment underperformed the market
    • Growth slowed for leading Lager segment
    • The niche strong beer segment saw a jump in demand
    • Lager Beer type maintained strong grip on the market
    • The lemon flavor segment held the majority of flavored beer volumes
    • Strong growth across mainstream and premium price segments, the superpremium segment was new for 2016
    • Regular strength remained the only strength segment in the Cider market
    • New brands boosted volumes as segmentation remained limited
    • Apple remained in the lead but the smaller flavor segments posted strong growth
  • Brands and Private Label
    • SABMiller retained its hold over the leading mainstream segment with the Ciucas and Timisoreana brands
    • The small but expanding ale segment saw two newcomers to its top three brands
    • The top three strong beer brands all enjoyed positive growth in 2016
    • Carlsberg Group dominated international beer volumes
    • SABMiller continued to hold the leading positions in the key mainstream price, regular strength and lager segments
    • Beer Private Label Penetration
    • Heineken retained the lead in the mainstream price segment with he Strongbow umbrella brand
    • Top regular strength brands reflected the mainstream price segment
    • Heineken maintained a strong grip on the market, accounting for the leading brand in the mainstream price segment and regular strength segment
    • Cider Private Label Penetration - No Private Label volumes present in 2016
  • Market Share by Brewer
    • Ursus Breweries maintained a firm lead over the market
    • Competition between Romaqua and United Romanian Breweries Bereprod remained very tight
    • ##Market Share by Brewer Leading Cider Companies 1:Head##
    • Ursus Breweries was new to the Cider market in 2016
  • Packaging Trends
    • A shift towards smaller pack sizes emerged. PET remained the most important packaging material
    • New 225cl pack size well received
    • Limited diversity for Cider packaging options
  • Channel and Pricing Trends
    • Volume grew but the overall value of the Beer market posted a soft decline
    • Beer Price Segment by Volume
    • Average prices fell across the market
    • Off-premise channels posted positive performance once again, on-premise channels declined but showed signs of recovery
    • Volume and value in the emerging Cider market posted strong growth
    • Cider Price Segment by Volume
    • Cider prices remained stable
    • Market too young to determine solid trends
  • Marketing and Innovation
    • Strong product innovation from the small Cider market
  • Outlook
    • Growth forecast for the Beer and Cider markets
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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