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Retailing in Portugal, Market Shares, Summary & Forecasts to 2021

Retailing in Portugal, Market Shares, Summary & Forecasts to 2021


Retailing in Portugal, Market Shares, Summary & Forecasts to 2021, provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Portugal retail environment. In addition, it analyzes the key consumer trends influencing Portugal retail industry.

The economy has been improving since 2014, which fueled growth in the retail industry and sales increased to €46.7 billion in 2016 with 1.8% annual growth rate. The industry is projected to grow at a CAGR of 2.0% during 2016-2021 to reach €51.7 billion in 2021.

What else does this report offer?

  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories),
  • The report also details major retailers in each category group with their product proposition analysis and market positioning in 2016 along with recent key developments
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
  • Qualitative and quantitative insights of changing retail dynamics across various channels
  • The Portuguese retail industry is projected to grow at a CAGR of 2.0% during 2016-2021 to reach €51.7 billion in 2021.
  • Food & grocery remained the largest sector, accounting for 57% share in 2016,.
  • Online retail is the fastest-growing channel and is projected to grow at a CAGR of 9.2% during 2016-2021 to reach sales of €2.1 billion in 2021.
  • Clothing & footwear is the second largest sector in the Portuguese retail industry, accounting for 14% in 2016.
  • Food & grocery is the largest sector in the Portuguese retail industry and accounted for 57% of total retail sales in 2016.
  • Clothing & Footwear is dominated by international retailers operating in the mass market segment.
Reasons to buy
  • Gain comprehensive knowledge on 26 product categories in Portugal retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market
  • Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2011, with forecasts until 2021
  • Analysis of key international and domestic players operating in Portugal retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.

Key Findings
The State of the Nation
The State of Retail
Clothing & Footwear
Food & Grocery
Health & Beauty

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