Retail in Japan - Coronavirus (COVID-19) Country Impact

Retail in Japan - Coronavirus (COVID-19) Country Impact


The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in Japan.

The pandemic leaves a significant impact on the retail industry which is forecast to lose ¥12 trllion from its 2020 forecast

COVID-19 led to a drastic change in consumer’s spending behavior and food & grocery retailers are benefiting from the trend.


  • The retail industry which was already registering weaker growth will see negative growth in 2020 due to the pandemic.
  • Consumer spending consecutively fell from October 2019 to January 2020 in anticipation of the tax increase and while it moderated in February the impact of the pandemic has hit consumer confidence and the country faces recession.
Reasons to Buy
  • Use our revised market forecasts out to 2024 to understand how the Japanese retail market will perform.
  • Use our in-depth analysis to review how key retailers have responded to COVID-19.
  • Use our data on key consumer shopping and lifestyle habits to see how the population have responded to the impact of COVID-19.

Executive Summary
Market forecasts
Consumer behaviour
Retailer themes and responses
Market forecasts
Total retail market vs. pre-COVID-19 forecasts
Total retail growth vs. pre-COVID-19 forecasts
Retailer themes and responses
Switching product lines
Community support
In store measures
List of Figures
Total retail market vs. pre COVID-19 forecasts, 2019-2024
Total retail growth vs. pre COVID-19 forecasts, 2019-2024

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