Retail in India: Coronavirus (COVID-19) Country impact

Retail in India: Coronavirus (COVID-19) Country impact


The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in India.

Retail in India is estimated to suffer a wipe out of ₹6,572bn due to Covid-19. The outbreak led to preventive lockdown across the country, bringing economic activity to a standstill.

Demand for non-essential items such as furniture, footwear, makeup products, etc. have declined markedly. Fewer social interactions and community gatherings have resulted in a shift away from non-essential categories.


  • We envisage that many stores will remain closed even once restrictions are lifted and that footfall will be severely restricted through to the end of May.
  • Fashion will be the sector hardest hit, with sales forecast to be down by 25%-30% on 2019 levels, as per Retailers Association of India (RAI) and The Clothing Manufacturers Association of India (CMAI).
  • Steps such as deferment of EMI payments, loan waivers and financial aid to poor parts of society will lower the possibility of the economy entering recession
Reasons to Buy
  • Use our revised market forecasts out to 2024 to understand how the Indian retail market will perform.
  • Use our in-depth analysis to review how key retailers have responded to COVID-19.
  • Use our data on key consumer shopping and lifestyle habits to see how the population have responded to the impact of COVID-19.

Executive Summary
Market forecasts
Consumer behaviour
Retailer themes and responses
Market forecasts
Total retail market vs. pre-COVID-19 forecasts
Total retail growth vs. pre-COVID-19 forecasts
Consumer behaviour
Purchasing patterns snapshot
Purchasing patterns: non-food
Purchasing patterns: food
Purchasing patterns: drinks
Purchasing patterns: personal care
Consumer habits
Retailer themes and responses
Contactless delivery
Non-essential services stopped
Retailers donate to hospitals
Retail partnerships
List of Tables
Change in shopping behaviour for key non-food categories
Change in shopping behaviour for key food categories
Change in shopping behaviour for key drinks categories
Change in shopping behaviour for key personal care categories
List of Figures
Total retail market vs. pre COVID-19 forecasts, 2019-2024
Total retail growth vs. pre COVID-19 forecasts, 2019-2024
Top 3 products that consumers stockpiled, bought more of, bought less of and stopped buying
COVID-19 impact on consumer behaviou in terms of going out, preparing food at home and social media

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