Restaurants Brands International Inc: Enterprise Tech Ecosystem Series
Restaurant Brands International Inc. (RBI) is a quick-service (QSR) restaurant operator. The company owns, operates, and franchises restaurants under Burger King, Tim Hortons, and Popeyes brand names. Its Tim Hortons restaurants offer premium tea, espresso-based hot and cold specialty drinks, wraps, soups, blend coffee, classic sandwiches, grilled paninis, etc. RBI also provides fresh baked goods such as donuts, cookies, bagels pastries, and muffins. Popeyes restaurants offer fried shrimp, other seafood, spicy chicken, rice, chicken tenders, and red beans. Its Burger King restaurants provide chicken, specialty sandwiches, flame-grilled hamburgers, soft drinks, and French fries.
As a part of its global growth strategy, RBI has been strengthening its digital expertise by hiring skilled individuals and having a dedicated technology team
RBI is focusing on modernizing its Burger King, Tim Hortons, and Popeyes stores with drive-through digital menu boards and self-ordering kiosks (SOKs) to provide seamless, fast, and connected in-restaurant customer experience. SOKs can increase in-restaurant order placement and help the customers to make payments through mobile apps and getting the food served at their table. The digital menu boards provide offerings based on the location, time, and weather.
RBI is collaborating with app-based delivery platforms to enable digital delivery for its customers at their homes, workplaces, and beyond.
The report provides information and insights into Restaurant Brands International 's activities, including -
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