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Quarterly Beverage Tracker Fourth Quarter 2017: Turkey

Quarterly Beverage Tracker Fourth Quarter 2017: Turkey

Summary

GlobalData’s Turkey Quarterly Beverage Tracker Q4-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q4-2017 vs Q4-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
  • Carbonates consumption data for Q4-2017 vs Q4-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.
  • Scope
    • The positive economic mood continued in Q4-17, with political and social stability encouraging more consumers to return to their daily consumption routines
    • The recovery of tourism continued in the last quarter and, as numbers increased, consumption saw a boost
    • Increasing inflation and exchange rates affected shelf prices in Q4-17, so consumers may lean towards lower-priced options in the near future
    • The limonata segment remained strong as it continued to be perceived as comparatively natural, healthy and traditional in the soft drinks market
    • The government implementation of a new tax on JNSD, carbonates, iced/RTD tea drinks and carbonated water categories is likely to impact pricing and marketing strategies in upcoming quarters
    Reasons to buy
    • Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning.
    • Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives.
    • Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
    • View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
    • Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.


    • At A Glance
      • Table Turkey at a Glance - Quarterly Performance and Latest Forecast
    • Impact Of The Economic Situation
      • Table Impact Of The Economic Situation
    • Highlights
    • Market Drivers
    • Market Trends
      • Soft Drinks
        • Packaged Water
        • Bulk/HOD Water
        • Carbonates
        • Flavored Water
        • Juice
        • Nectars
        • Still Drinks
        • Squash/Syrups
        • Fruit Powders
        • Iced/RTD Tea Drinks
        • Iced/RTD Coffee Drinks
        • Sports Drinks
        • Energy Drinks
      • Alcoholic Drinks
      • Dairy Drinks
      • Hot Beverages
    • Soft Drinks Quarterly Update
      • Distribution News
      • Packaging/Legislation News
      • New Products & Photo Shots
    • Focus On Adult Soft Drinks
    • Data Tables
      • Table Commercial Beverage Market Trends - Million Liters, 2017P-2018F
      • Table Commercial Beverage Market Trends - Million Unit Cases, 2017P-2018F
      • Table Soft Drinks Market Trends - Million Liters, 2017P-2018F
      • Table Soft Drinks Market Trends - Million Unit Cases, 2017P-2018F
      • Table Carbonates Market Trends - Million Liters, 2017P-2018F
      • Table Carbonates Market Trends - Million Unit Cases, 2017P-2018F
    • Pricing Tables
      • Table Selected Retail Price Movements, 2017 - 2018
    • Appendix
      • What is this Report About?
      • About GlobalData
        • Table Figure 1: Global Data at a glance
      • Disclaimer

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