All water categories enjoyed positive growth in Q4-16 as did iced/RTD tea drinks and still drinks, but the energy drinks market was the real winner with double-digit growth. The juice, nectars and sports drinks categories all suffered from a single-digit decline in consumption in Q4-16, impacted by the on-going sugar debate. The dairy category saw a slight fall in growth in Q4-16 for white milk, traditional fermented milk and drinking. Beer and cider consumption were both up in Q4-16 driven by the festive season.
GlobalData’s Norway Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Our Q4 special focus update on the latest trends in functional and flavored waters
The still and carbonated segments both grew in Q4-16 but carbonated water continues to be the dominant segment in packaged water category.
In Bulk/HOD water category, Eden Springs and Aqua Service continued to compete strongly on price with each other.
The carbonated segment of enhanced water is small at present.
Both still and carbonated flavored water enjoyed positive growth in Q4-16 although the carbonated segment remains dominant within the flavored water category
Reasons to buy
Gain an in-depth understanding of the most up-to-date trends in the Norway beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Norway to back your marketing initiatives
Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation