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Quarterly Beverage Tracker Second Quarter 2017: Macedonia

Quarterly Beverage Tracker Second Quarter 2017: Macedonia

Summary

GlobalData’s Macedonia Quarterly Beverage Tracker Q2-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
  • Carbonates consumption data for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.
Scope
  • A high unemployment rate amongst younger consumers, as well as ongoing migration towards western countries, were the main obstacle for faster recovery in the all commercial beverage market
  • The soft drinks market registered a 2% volume growth, as it gained share in Q2-17. Volumes were driven by new product development and increased marketing activity in the carbonates and still drinks categories
  • Increased price promotional activity in the beer market and more competitive bulk/HOD water pricing in the institutions channel were also key factors behind the recover of all commercial beverages
  • The Coca-Cola Company, Pelisterka and the rapidly decreasing Kozuvcanka brands continued to shape soft drinks consumption trends. Major growth was also driven by PepsiCo's new, more affordable PET packaging sizes
  • The weather conditions in Q2-17 were largely in line with the average, and therefore did not affect consumption trends
  • Private Label was present in almost all categories, but its only relevant share and focus was represented by Kam Markets.
Reasons to buy
  • Gain an in-depth understanding of the most up-to-date trends in the Macedonia beverage industry to support and enhance your strategic planning.
  • Investigate the latest quarterly and emerging annual trends in Macedonia to back your marketing initiatives.
  • Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
  • Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.


  • At A Glance
    • Table Macedonia at a Glance - Quarterly Performance and Latest Forecast
  • Impact Of The Economic Situation
    • Table Impact Of The Economic Situation
  • Highlights
  • Market Drivers
  • Market Trends
    • Soft Drinks
      • Packaged Water
      • Bulk/HOD Water
      • Carbonates
      • Enhanced Water
      • Flavored Water
      • Juice
      • Nectars
      • Still Drinks
      • Squash/Syrups
      • Fruit Powders
      • Iced/RTD Tea Drinks
      • Iced/RTD Coffee Drinks
      • Sports Drinks
      • Energy Drinks
    • Alcoholic Drinks
    • Dairy Drinks
    • Hot Beverages
    • New Products & Photo Shots
  • Focus On Private Label Soft Drinks
    • Table Private Label Soft Drinks, 2015-2017F
  • Data Tables
    • Table Commercial Beverage Market Trends - Million Liters, 2016-2017F
    • Table Commercial Beverage Market Trends - Million Unit Cases, 2016-2017F
    • Table Soft Drinks Market Trends - Million Liters, 2016-2017F
    • Table Soft Drinks Market Trends - Million Unit Cases, 2016-2017F
    • Table Carbonates Market Trends - Million Liters, 2016-2017F
    • Table Carbonates Market Trends - Million Unit Cases, 2016-2017F
  • Appendix
    • What is this Report About?
    • About GlobalData
      • Table Figure 1: Global Data at a glance
    • Disclaimer
    • Contact Us

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