Quarterly Beverage Tracker Second Quarter 2017: Italy
GlobalData’s Italy Quarterly Beverage Tracker Q2-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Top line consumption volumes for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
Carbonates consumption data for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.
In Q1-17, GDP grew by 0.4% compared to Q4-16, this was mainly driven by an increase in domestic consumption. Q2-17 has a similar GDP forecast
The purchasing power of families rose by 0.8% in real terms, compared to Q1-17, and the propensity to save also increased by 0.3 percentage points to 8.5%
In contrast, consumer confidence registered further decline during the quarter, reaching its lowest level since December 2014
Compared to Q2-16, sales of soft drinks grew by over 8% in Q2-17. This was driven by the positive development of packaged water, its demand was boosted by favorable climatic conditions
Sales of alcoholic drinks grew by 2%, largely due to the positive performance of beer. As a highly seasonal category, beer benefited in particular from the record temperatures during June
Sales of dairy drinks decreased by close to 2% in Q2-17, mainly owing to seasonal trends and the decrease in consumption of white milk.
Reasons to buy
Gain an in-depth understanding of the most up-to-date trends in the Italy beverage industry to support and enhance your strategic planning.
Investigate the latest quarterly and emerging annual trends in Italy to back your marketing initiatives.
Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.