Mostly unfavorable weather conditions throughout Q4-16 affected the Beverage market in Greece. Soft drinks declined compared with Q4-15. PL products performed below the market in almost all soft drinks categories. Sales of alcoholic drinks declined during the quarter; FABs and fortified wine continued to face losses, beer, spirits and wine recorded more subdued losses.
GlobalData’s Greece Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Our Q4 special focus update on the latest trends in functional and flavored waters
Categories like flavored water, still drinks and Sports drinks suffered large decline.
The unfavorable weather conditions during the quarter, especially in December, further exacerbated the already difficult market conditions for nectars and packaged water.
Energy drinks being the only category to record growth in the Greek market in the Q4-16.
The PL carbonates continued to face heavy losses and performed below the market.
Reasons to buy
Gain an in-depth understanding of the most up-to-date trends in the Greece beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Greece to back your marketing initiatives
Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation