In Q4-16 it was observed that there was a deceleration of growth for ACB. The soft drinks industry reported a strong contraction. Aggressive price increments along with a rainy season impacted on the performance of the category. Alcoholic drinks continued showing a fast growth, driven mostly by the beer industry. For 2017 it is anticipated that the ACB industry will show a moderate growth.
GlobalData’s Colombia Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
Packaged water experienced growth, mostly driven by the growing sales of the PET single serve segment.
The Bulk/HOD Water category experienced a huge decline due to the lack of support by the leading players.
The aggressive price increments carried out by leading players, resulting a significant decline in the Carbonates category.
New product developments particularly those related to new sizes have generated volume increases for the dairy drinks.
Reasons to buy
Gain an in-depth understanding of the most up-to-date trends in the Colombia beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Colombia to back your marketing initiatives
Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation