Q4-16 saw an overall volume loss showing a more negative performance compared to the whole year. Soft drinks sales declined which is slow compared to the flat performance accrued for the year. ACB saw a flat performance which is similar to the rest of the year. The educational department and the food and drinks industry has made a pact to eliminate sugary drinks and unhealthy snacks from schools. It is good news for milk producers that milk will now be promoted in schools as a healthy drink.
GlobalData’s Belgium Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Our Q4 special focus update on the latest trends in functional and flavored waters
Carbonates saw a big decline as the category continues to suffer from being shunned by consumers due to its sugar content.
Flavored water saw a huge growth for the quarter as the category fits the current trend and demand for drinks that contain less and/or no sugar.
Juice, Nectars and Still drinks saw significant market decline.
Packaged Water category continues to be in-vogue for being a healthy alternative to sugary drinks and, with a population that is striving to become healthier, packaged water fits the bill.
Reasons to buy
Gain an in-depth understanding of the most up-to-date trends in the Belgium beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Belgium to back your marketing initiatives
Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation