The ongoing economic downturn influences consumption in retail, forcing producers to revise production forecasts and redirect their efforts in the commercial beverages market. Soft drinks sales still in decline. In efforts to accelerate recovery, export activities in the beverage industry were undertaken. Consumption of alcoholic drinks has been a concern for state authorities, the volumes has showed a small decline in many categories, with beer, wine and fortified wine all seeing a decline in volumes.
GlobalData’s Belarus Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Quarterly selected retail price movements for key brands by category covering the most recent five quarters
Our Q4 special focus update on the latest trends in functional and flavored waters
Packaged water increased in Q4-16. The non-carbonated increased faster than its carbonated counterpart.
The Bulk/HOD category faces a huge decline in Q4-16, as households traditionally consume filtered water, leaves less room for the category.
Flavored water taken as a healthy alternative to sweetened beverages, thus the category facing a growth in the fourth quarter.
Local producers in the juice category enjoy state support, but many producers faced increased competition from imported products.
Reasons to buy
Gain an in-depth understanding of the most up-to-date trends in the Belarus beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Belarus to back your marketing initiatives
Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation