Quarterly Beverage Tracker Fourth Quarter 2016: Austria
Sales of soft drinks decreased compared to a year ago. Only sports and energy drinks were able to buck the negative trend. Alcoholic drinks registered marginal growth, with most major categories benefiting from a rise in consumer confidence in December and increased demand during the Christmas festivities. Liquid dairy consumption increased slightly during Q4-16 compared to Q4-15, mainly driven by increased white milk consumption. In Q4-16, PL brands continued to out-perform the market, thanks in particular to gains in the important packaged water category.
GlobalData’s Austria Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Our Q4 special focus update on the latest trends in functional and flavored waters
The important cola segment in carbonates category gained share, boosted in particular by the further expansion of Coca-Cola Life.
In Q4-16 enhanced water showed positive growth , thanks to further gains in the still segment
Flavored water declined by x%, as the consumer appeal of flavored water continues to wane.
PL brands in juice category continue to consolidate their leading position in the market as a result of their more affordable price positioning.
Reasons to buy
Gain an in-depth understanding of the most up-to-date trends in the Austria beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Austria to back your marketing initiatives
Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation