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Puma SE (PUM) - Strategic SWOT Analysis Review

Puma SE (PUM) - Strategic SWOT Analysis Review

- provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


  • Business description – A detailed description of the company’s operations and business divisions.
  • Corporate strategy – GlobalData’s summarization of the company’s business strategy.
  • SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
  • Company history – Progression of key events associated with the company.
  • Major products and services – A list of major products, services and brands of the company.
  • Key competitors – A list of key competitors to the company.
  • Key employees – A list of the key executives of the company.
  • Executive biographies – A brief summary of the executives’ employment history.
  • Key operational heads – A list of personnel heading key departments/functions.
  • Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.

Puma SE (Puma) is a sports company that designs, develops, markets and sells footwear, apparel and accessories for men and women. It offers these products to team sports, golf, motorsports, running and training, sportstyle and kids. These products are marketed under the brands of PUMA, Cobra Golf and Dobotex. It sells these products directly to its consumers through its owned retail stores and online stores and through wholesale and retail traders. The company also issues and authorizes licenses to various independent partners to produce, market and distribute its fragrances, eyewear, watches and accessories related products. The company operates in Europe, Middle East and Africa (EMEA), Americas and Asia-Pacific. Puma is headquartered in Herzogenaurach, Bavaria, Germany.

Puma SE Key Recent Developments

Apr 26,2018: PUMA hires Martin Benda as general counsel
Apr 24,2018: Puma SE announces results for Q1 2018
Feb 12,2018: PUMA exceeds 4 billion Euro Sales Mark for the first Time
Oct 18,2017: PUMA publishes preliminary results for Q3 2017
Oct 18,2017: PUMA publishes preliminary results for Q3 2017

Reasons to Buy
  • Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
  • Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
  • Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
  • Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.
Note: Some sections may be missing if data is unavailable for the company.

Section 1 - About the Company
Puma SE - Key Facts
Puma SE - Key Employees
Puma SE - Key Employee Biographies
Puma SE - Major Products and Services
Puma SE - History
Puma SE - Company Statement
Puma SE - Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries
Section 2 – Company Analysis
Company Overview
Puma SE - Business Description
Business Segment: Accessories
Business Segment: Apparel
Business Segment: Footwear
Geographical Segment: Americas
Geographical Segment: Asia Pacific
Geographical Segment: EMEA
Puma SE - Corporate Strategy
Puma SE - SWOT Analysis
SWOT Analysis - Overview
Puma SE - Strengths
Puma SE - Weaknesses
Puma SE - Opportunities
Puma SE - Threats
Puma SE - Key Competitors
Section 3 – Company’s Recent Developments
Feb 12, 2018: PUMA exceeds 4 billion Euro Sales Mark for the first Time
Oct 18, 2017: PUMA publishes preliminary results for Q3 2017
Oct 18, 2017: PUMA publishes preliminary results for Q3 2017
Jul 26, 2017: PUMA announces strong sales and EBIT growth continues in Q2
Jun 07, 2017: Puma appoints chief compliance officer
Apr 25, 2017: Puma announces strong sales and EBIT growth in Q1
Apr 25, 2017: PUMA reports revenue growth in first quarter of 2017
Apr 25, 2017: PUMA announces strong sales and EBIT growth in the first quarter
Feb 20, 2017: PUMA announces appointment of Bob Philion to president of PUMA North America
Feb 09, 2017: PUMA Q4 net loss increases
Section 4 – Appendix
About GlobalData
Contact Us
List of Tables
Puma SE, Key Facts
Puma SE, Key Employees
Puma SE, Key Employee Biographies
Puma SE, Major Products and Services
Puma SE, History
Puma SE, Subsidiaries
Puma SE, Key Competitors

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