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Poland Beer and Cider Market Insights 2017

Poland Beer and Cider Market Insights 2017


GlobalData’s Poland Beer and Cider Market Insights 2017 report provides a complete overview of the Poland beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.


Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the Poland beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Poland beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

  • Executive Summary
    • Craft and specialty beers remained the beer market's key focus as cider volumes soared
  • Market Context
    • Low levels of inflation and higher average wages prompted an increase in Polish purchase power
    • Mixed performances forecast for All Commercial Beverages in 2017
      • Table Poland All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • An improved economy enabled further alcoholic beverage growth
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • Beer showed its strength in the market by maintaining the lead in terms of pure alcohol
      • Table Alcoholic Beverages Litres of Pure Alcohol (LPA) Volume & Growth by Category, 2015-16
    • Quality and innovation remained the primary focus of Polish consumers
    • Mainstream values remained stable while discount prices plummeted and premium/superpremium prices soared
    • The demand for flavored beer and beer mixes intensified as lager retained control of the market
    • No/low alcohol beers further penetrated the market as strong beers struggled to recover volume
    • While imports recovered volume, cost effective products lost share to innovative developments within the Polish market
    • Lemon flavors remained a consumer favorite as apple declined in popularity
    • International brands began to penetrate the market as specialty and craft ciders floundered
    • Apple flavors maintained market dominance despite new flavor releases within the cider market
  • Brands and Private Label
    • While discount brands endured a further decline in sales, competitive prices encouraged an increase in superpremium purchases
    • Lager retained control of the market as flavored beer and beer mixes enjoyed a steady rise in consumption
    • While regular strength beers recovered volume, strong beer consumption further declined and the demand for no/low alcohol beers intensified
    • National brands continued to dominate the market as international brands suffered increased volume shortfall
    • Flavored beers and beer mixes buoyed the national and international markets as discount brands continued to decline in popularity
    • Beer Private Label Penetration
    • Cydr Lubelski continued to flourish while Strongbow Gold rose to prominence
    • Apple cider dominates the market, with little opportunity for flavored cider
    • Regular strength cider remained brewers' central focus as other strengths failed to make an impact
    • International brands flourished as national brands retained control of the market
    • Although high excise duty stifled strong cider production, cider consumption continued to flourish
    • Cider Private Label Penetration
  • Market Share by Brewer
    • Kompania Piwowarska recovered volume as Zywiec Group maintained market share stability
    • Carlsberg Polska Group endured significant losses as innovation aided development within Van Pur Sp zoo
    • Ambra S.A. reigned supreme as Zywiec Group thrived
    • Janton S.A. gained new ground
  • Packaging Trends
    • Pack sizes varied as multi-packs grew in popularity
    • Glass bottles became a popular consumer favorite in light of the demand for environmentally friendly packaging
    • Metal cans struggled to influence the market as multi-packs started to gain ground
    • Janton S.A. introduced innovative flavor multi-pack as single cider bottles remained brewers' primary pack focus
  • Channel and Pricing Trends
    • Overall market values maintained a steady increase
    • Beer Price Segment by Volume
    • Premium and superpremium brands buoyed average prices
    • On-premise consumption continued to recover from former volume losses
    • Cider volumes flourished as prices fell
    • Cider Price Segment by Volume
    • Cider channels suffered minor average price drop
    • Off-premise consumption remained dominant as on-premise consumption intensified
  • Marketing and Innovation
    • Festivals and social media proved important marketing tools
    • Mixed reactions towards cider and beer promotions
  • Outlook
    • Additional product innovation expected to further enhance beer and cider consumption for 2017
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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