Payments in Taiwan 2018: What Consumers Want

Payments in Taiwan 2018: What Consumers Want


Cash remains the preferred method of payment in Taiwan, accounting for more than three quarters of total payment transaction volume. Consumers in Taiwan have a strong inclination towards cash for day-to-day transactions despite the gradual rise in electronic payments. However, the government of Taiwan has been promoting electronic payments through various initiatives such as the Act Governing Electronic Payments Institutions. This coupled with increased merchant acceptance resulted in card payments recording a compound annual growth rate (CAGR) of 7.5%, in terms of transaction value, over the review period.

While debit cards dominate in terms of overall transaction value, the use of these cards is largely limited to ATM cash withdrawals. Credit cards are preferred for card payments, accounting for three quarters of total value.

Overall, contactless card acceptance is high in Taiwan, boosted by the introduction of the contactless EasyCard transport card. The government intends to increase the percentage of mobile phone users who make mobile payments from 13% in 2018 to 90% by 2025. The gradual adoption of contactless technology and growth in e-commerce payments are expected to further drive the overall payment card market through the forecast period.

The report Payments in Taiwan 2018: What Consumers Want, examines the consumer payments market in Taiwan, considering payment cards, online payments, P2P payments, and newer payment technologies such as mobile wallets and contactless. The report also examines the main regulatory players overseeing the market.

Companies Mentioned: Chunghwa Post, Hua Nan Commercial Bank, Taiwan Cooperative Bank, First Commercial Bank, Cathay United Bank, Chinatrust Commercial Bank, E.SUN Bank, Taishin International Bank, Citibank, Visa, Mastercard, Smartpay, JCB, and American Express.


  • Analyzes consumer attitudes to financial services by lifestage.
  • Analyzes the major payment card types in terms of both card holding and usage.
  • Identifies the major competitors in card issuing and how their position in the market has changed over the last five years.
  • Considers consumer attitudes towards P2P tools, mobile payment tools, and contactless cards, and how companies in Taiwan are deploying these tools to meet customer needs.
  • Explores the online payment market in Taiwan by merchant type and payment tool, as well as providing a five-year forecast for the development of the market.
Reasons to buy
  • Understand the key facts and figures in the consumer payments market in Taiwan.
  • Learn what trends drive consumer behavior at the macro level and plan your strategy accordingly.
  • Find out what products the major competitors are launching in the market.
  • Discover consumer sentiments towards various payment tools in Taiwan's market and use this knowledge to inform product design.

Executive Summary
Card-based Payments
E-commerce Payments
Alternative Payments
Payments Infrastructure & Regulation

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings