United States payment card market is highly mature and competitive, and features a wide range of card-issuing and alternative payment brands (including peer-to-peer [P2P], e-commerce, and mobile proximity payments). Consumers have a great deal of choice as a result, and there are a wide variety of specialized and generalist products available for consumers to use. However, this diversity has also led to a fragmented market in which alternative payment tools have struggled to gain market share over traditional options, and the one truly generalist tool available - cash - remains highly popular.
Credit card market registered the fastest compound annual growth rate (CAGR) of 8.60% during the review period (2013-17e) in terms of transaction value. Gradually, Americans prefer credit cards over debit cards because of attractive reward and bonus programs on credit cards. As per TSYS, credit cards are the favored payment instrument of individuals with an annual household income greater than US$75,000.
Mobile-based proximity payments are gaining prominence in the US. Although mobile payments are still small compared to well-established payment methods such as payment cards, they reached a new milestone with the launch of Apple Pay, Alipay, Android Pay, and Samsung Pay. Increasing consumer awareness of mobile payment solutions and rising penetration of contactless terminals are likely to drive further growth in mobile-based proximity payments.
United States is the second-largest e-commerce market in the world, with a total of US$742bn spent by consumers online in 2017. Debit and credit cards remain the preferred method of payment for e-commerce purchases, and accounted for 24.5% of total e-commerce transaction value in 2017. In addition to payment cards, emerging payment methods such as digital wallets and mobile are also being used for e-commerce transactions.
The report Payments in the US 2017: What Consumers Want, examines the consumer payments market in the US, considering payment cards, online payments, P2P payments, and newer payment technologies such as mobile wallets and contactless.
In particular, this report provides the following -
Analyzes consumer attitudes to financial services by lifestage.
Analyzes the major payment card types in terms of both card holding and usage.
Identifies the major competitors in card issuing and how their position in the market has changed over the last five years.
Considers consumer attitudes towards P2P tools, mobile payment tools, and contactless cards, and how companies in the US are deploying these tools to meet customer needs.
Explores the online payment market in the US by merchant type and payment tool, as well as providing a five-year forecast for the development of the market.
Companies mentioned in this report: JP Morgan Chase, Citibank, Bank of America, Capital One, Wells Fargo, PNC, USAA, HSBC, Fifth Third Bank, US Bank, TD Bank, Visa, Mastercard, American Express, Discover, Star, Pulse.
The market is highly mature and competitive due to its saturation, although the current transition to EMV chip technology continues to cause difficulties for merchants and consumers.
Consumers in the US make extensive use of the online channel, with the average household spending over $4,700 online in 2015 (the fourth-highest average in the world, behind the UK, Sweden, and Denmark).
US prepaid card market growth was supported by the Durbin Amendment, which reduced the amount of interchange revenue earned by banks for debit card transactions.
Reasons to buy
Understand the key facts and figures in the consumer payments market in the US.
Learn what trends drive consumer behavior at the macro level and plan your strategy accordingly.
Find out what products the major competitors are launching in the market.
Discover consumer sentiments towards various payment tools in the US market and use this knowledge to inform product design.