Pakistan - The Future of Foodservice to 2024

Pakistan - The Future of Foodservice to 2024


Pakistan - The Future of Foodservice to 2024” published by GlobalData provides extensive insight and analysis of the Pakistani Foodservice market over the next five years (2019-2024) and acts as a vital point of reference for operators or suppliers. The report includes:

The Pakistani foodservice profit sector generated total revenue of nearly PKR1,371.5 billion (US$10.3 billion) in 2019. The value of the sector increased at a CAGR of 5.2% between 2014 and 2019. The growth was primarily driven by an increase in outlet numbers as well as the number of “Out-of-home” transactions.

Overview of Pakistan's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Pakistan's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.

Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Pakistan's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.

Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Pakistani population.

Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.

Case Studies: Learn from examples of recent successes and failures within the Pakistani foodservice market.


  • The QSR channel is the largest profit sector channel in terms of sales, worth PKR6.4 trillion, translating into a share of 46.7% of total profit sector sales value in 2019. However, sales in the channel is forecast to decelerate with a CAGR of 2.3% to 2024. The slower growth in the channel can be attributed to restricted disposable income due to expected contraction in the economy in the coming years.
  • Pakistan’s FSR market was valued at PKR363.6 billion in 2019, representing 26.5% of total foodservice revenue. Market value grew at a CAGR of 5.6% between 2014 and 2019, outpacing that of the wider profit sector. FSR consumers carried out approximately 1,031 million transactions in 2019, around 93 million more transactions than in 2014.
  • The Western ‘coffee shop culture’ remains a relatively recent addition to the Pakistani foodservice market. Its growing popularity is strongly driven by these outlets’ status as neutral urban meeting places, neither at home nor in the workplace, where friends and colleagues can socialize and take a break in a pleasant environment
Reasons to Buy
  • Specific forecasts of the foodservice market over the next five years (2019-2024) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Pakistan's foodservice market.

  • Report Guide: Main Sections
  • Report Guide: Sub-Sections
  • Executive Summary
  • Executive Summary: Consumer Trends
  • Macroeconomic Context
    • Macroeconomic Overview
  • Introducing Consumer Segments
    • Introducing Consumer Segments: Constructing the Segments
    • Introducing Consumer Segments: Frugal Convenience Seekers
    • Introducing Consumer Segments: Time-Poor Experimenters
    • Introducing Consumer Segments: Sporadic Splurgers
    • Introducing Consumer Segments: Regimented Routiners
    • Introducing Consumer Segments: Inbetweeners
    • Introducing Consumer Segments: Key Channel Overview
  • Profit Sector
    • Profit Sector Metrics
      • Table Unlike western countries, Pakistan's foodservice growth is driven by an increase in outlet numbers during review period
    • Profit Sector: Value and Share by Channel
    • Profit Sector: Value Growth by Channel
    • Profit Sector: Outlets and Growth by Channel
    • Profit Sector: Transactions and Growth by Channel
    • Profit Sector: Operator Buying Volumes and Growth by Channel
    • Profit Sector: Channel Historic Growth Dynamics
    • Profit Sector: Channel Future Growth Dynamics
    • Profit Sector: Restaurant: Outlet-Type Growth Dynamics
      • Table Restaurant outlet types value growth
    • Profit Sector: Restaurant: Owner-Type Growth Dynamics
      • Table Restaurant owner types value growth
  • Quick Service Restaurants (QSR)
    • QSR: Summary
    • QSR: Metrics: Growth Dynamics
      • Table Takeaway transactions are likely to grow during the forecast period
    • QSR: Key Players
    • QSR: Key Consumers: Segment Overview
    • QSR: Key Consumers: Frugal Convenience Seekers
    • QSR: Key Consumers: Time-Poor Experimenters
    • QSR: Key Consumers: Sporadic Splurgers
    • QSR: Key Consumers: Regimented Routiners
    • QSR: Key Consumers: Inbetweeners
    • QSR: Key Consumers: Opportunity Areas
    • QSR: Why?
    • QSR: What?
      • Table Operator Buying Price value PKR million (US$ million)
    • QSR: Where?
    • QSR: What Next?
  • Full Service Restaurants (FSR)
    • FSR: Summary
    • FSR: Metrics: Growth Dynamics
      • Table Rising transaction costs will cause deceleration in value growth during the forecast period
    • FSR: Key Players
    • FSR: Key Consumers: Segment Overview
    • FSR: Key Consumers: Frugal Convenience Seekers
    • FSR: Key Consumers: Time-Poor Experimenters
    • FSR: Key Consumers: Sporadic Splurgers
    • FSR: Key Consumers: Regimented Routiners
    • FSR: Key Consumers: Inbetweeners
    • FSR: Key Consumers: Opportunity Areas
    • FSR: Why?
    • FSR: What?
      • Table Operator Buying Price value PKR million (US$ million)
    • FSR: Where?
    • FSR: What Next?
  • Coffee & Tea Shops
    • Coffee & Tea Shops: Summary
    • Coffee & Tea Shops: Metrics: Growth Dynamics
      • Table Tea will continue to dominate the Pakistani coffee & tea shop market
    • Coffee & Tea Shops: Key Players
    • Coffee & Tea Shops: Key Consumers: Segment Overview
    • Coffee & Tea Shops: Key Consumers: Frugal Convenience Seekers
    • Coffee & Tea Shops: Key Consumers: Time-Poor Experimenters
    • Coffee & Tea Shops: Key Consumers: Sporadic Splurgers
    • Coffee & Tea Shops: Key Consumers: Regimented Routiners
    • Coffee & Tea Shops: Key Consumers: Inbetweeners
    • Coffee & Tea Shops: Key Consumers: Opportunity Areas
    • Coffee & Tea Shops: Why?
    • Coffee & Tea Shops: What?
      • Table Operator Buying Price value PKR million (US$ million)
    • Coffee & Tea Shops: Where?
    • Coffee & Tea Shops: What Next?
  • Cost Sector
    • Cost Operator Trends: Historic Growth
    • Cost Operators: Data Breakdown
      • Table The military & civil defense channel accounts for almost half of Pakistan's cost sector OBP
  • Appendix
    • Channel Definitions
    • Other Definitions
    • Key Components - Market Intelligence

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