Pack-Track Seize+Adapt Case Study: Wider opportunities for a mini pump spray
Pack-Track Seize+Adapt Case Study: Wider opportunities for a mini pump spray, uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in the US by Coty for Sally Hansen Zero Bumps bikini spray and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a mini pump spray with a lockable closure, used for a skincare product, and considers how the format could cross over into other categories.
Discusses key features and packaging benefits of Sally Hansen Zero Bumps bikini spray in a mini pump spray with a lockable closure.
Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.
Explores how this easy-to-use means of packaging could be applied to other product categories.
Reasons to buy
Use GlobalData's Seize+Adapt Case Studies to inspire packaging innovation.
Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.