Pack-Track Seize+Adapt Case Study: Wider opportunities for a double-walled tub
Pack-Track Seize+Adapt Case Study: Wider opportunities for a double-walled tub, uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format currently used in South Korea by Binggrae for The Excellent ice cream and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a double-walled plastic tub, currently used for an ice cream product, and considers how the format could cross over into other categories.
Discusses key features and packaging benefits of The Excellent ice cream in a double-walled plastic tub.
Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.
Explores how this convenient-to-use closure could be applied to other product categories.
Reasons to buy
Use GlobalData's Seize+Adapt Case Studies to inspire packaging innovation.
Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.