Pack-Track Seize+Adapt Case Study: Wider opportunities for a double-walled tub
Pack-Track Seize+Adapt Case Study: Wider opportunities for a double-walled tub, uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format currently used in South Korea by Binggrae for The Excellent ice cream and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a double-walled plastic tub, currently used for an ice cream product, and considers how the format could cross over into other categories.
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