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Opportunities in the Western European Bakery & Cereals Sector: Analysis of opportunities offered by high growth economies

Opportunities in the Western European Bakery & Cereals Sector: Analysis of opportunities offered by high growth economies

Summary

Global Bakery &Cereals market is forecast to record a CAGR of 4.1% during 2017-2022. Western Europe Bakery &Cerealssector was valued at US$139,429.1 million in 2017. And was the second largest region in the world after the Americas and led the world in terms of per capita expenditure. Growing demand for convenient and healthy bakery & cereal products is expected to drive value sales in the region

Bread & Rolls was the largest category within the Western Europe Bakery &Cereals sector with value sales of US$54,948.3 million in 2017. Cakes, Pastries &Sweet Pies were the second largest category In terms of growth and Cereal Bars is forecast to witness the highest value CAGR during 2017-2022.

Sweden, Germany, Denmark, and Portugal are high-potential countries in theWestern Europe Bakery &Cereals market,primarily due to their large Bakery &Cereals market sizes, projected high value growth rates, and projected rising per capita value growth levels. Of all the high potential countries, Germany was the largest market in terms of value sales in 2017, while Sweden is forecast to witness the highest CAGR during 2017-2022. Rising health consciousness among consumers and growing demand for craft/artisanal products are expected to drive value sales in the region.

Food & drinks specialists was the largest distribution channel in the Western European Bakery &Cereals sector with a value share of 43.5% in 2017, followed by Hypermarkets &Supermarkets. Among the high potential countries, Food & Drinks specialists was the largest distribution channel in Germany and Portugal, while Hypermarkets &Supermarkets was the largest distribution channel in Sweden and Denmark.

The report Opportunities in the Western European Bakery & Cereals Sector, brings together multiple data sources to provide a comprehensive overview of the region's bakery & cereal sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the bakery & cereals sector in the region. It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of bakery & cereals categories across the key countries in the region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for bakery & cereals across the key countries in the region, in 2017. It covers these distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries and Warehouse Clubs, ‘Dollar Stores’ and Other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various packaging materials, pack type, closure type, and primary outer types based on the volume sales (units) of bakery & cereals.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.


1. Executive summary
2. Market size and growth analysis (regional analysis )
Market size analysis - Western Europe compared to other regions
Growth analysis by region
Growth analysis by country
Growth analysis by category
3. Growth potential by countries in Western Europe
Risk and reward analysis - opportunity scores
4. Market size and growth analysis
Overview - value and volume growth analysis by country
Growth contribution analysis by country
Share of bakery & cereals compared to other food sectors
Change in consumption levels by country and bakery & cereals category
Per capita consumption and expenditure analysis
5. Country profiles
Sweden
Germany
Denmark
Portugal
6. Success stories
7. Company and brand analysis
Brand share analysis in the bakery & cereals sector
Leading companies in Western Europe bakery & cereals sector
Leading brands in Western Europe bakery & cereals sector
Private label penetration in the Western Europe bakery & cereals sector
8. Health & wellness analysis
Health & wellness analysis - overview
Health & wellness market growth analysis by country
Health & wellness analysis - key product attributes and consumer benefits
Leading health & wellness companies by market share
9. Key distribution channels
Leading distribution channels by country
Leading distribution channels by category
10. Key packaging formats
Growth analysis by key package material and pack type
Growth analysis by closure type and primary outer type
11. Challenges and future outlook
Key challenges
Future outlook
12. Appendix
List of Tables
Regional comparison: market size, growth, and per capita analysis, 2017-2022
Identifying high potential countries - risk, reward and opportunity analysis
High potential countries in Western Europe - overview
Value share of bakery & cereals sector as a proportion of overall food industry by country, 2017
Change in consumption by category within bakery & cereals (value terms), 2017-2022
Per capita consumption in Western Europe and high potential countries, 2017
Per capita expenditure in Western Europe and high potential countries, 2017
Sweden bakery & cereals - overview, % value share by category, 2017
Germany bakery & cereals - overview % value share by category, 2017
Denmark bakery & cereals- overview % value share by category, 2017
Portugal bakery & cereals - overview % value share by category, 2017
Leading brands in the Western Europe bakery & cereals sector and categories by value, 2017
Leading companies in the Western Europe bakery & cereals sector by value sales (US$ million), 2017
Leading brands (including private label) in the Western Europe bakery & cereals sector by value sales (US$ million), 2017
Private label penetration in the Western Europe bakery & cereals sector
Health & wellness value and its share in overall sales, 2012-2022
Share of product attributes and consumer benefits in high potential countries Western Europe , 2017
Leading health & wellness companies with market share by bakery & cereals categories (2017)
Leading distribution channels by countries, 2017
Leading distribution channels in the Western Europe region by categories, 2017
List of Figures
Annual value growth analysis by region (2017-2022)
Annual volume growth analysis by region (2017-2022)
Value and volume growth analysis by country (2017-2022)
Value and volume growth analysis by category (2017-2022)
Country level contribution to the growth of different categories in the Western Europe region, 2017-2022
Sweden bakery & cereals - demographic analysis
Germany bakery & cereals - demographic analysis
Denmark bakery & cereals - demographic analysis
Portugal bakery & cereals - demographic analysis
Country level contribution to the growth of H&W market in the Western Europe region, 2017-2022
Key package material volume (units) share, 2017
Unit volume growth by package material (2012-2022)
Key pack type volume (units) share, 2017
Unit volume growth by pack type (2012-2022)
Key closure type volume (units) share, 2017
Unit volume growth by closure type (2012-2022)
Key primary outers volume (units) share, 2017
Unit volume growth by outers (2012-2022)

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